Here are some of the benefits of using CCAvenue®

Broaden Your Market Base
With more than 400 million phone users in India (and growing!), CCAvenue® PhonePay allows you to collect real time secure payments from millions of customers, who were previously not reachable by your website alone.

Offer India’s Biggest Bouquet of Payment Options to your customers
CCAvenue® PhonePay is a multi-payment solution. You can accept payments from customer’s holding – Visa, American Express, JCB and Diners Club credit cards and ITZ Cash cards. The wide variety of payment options will enable you to capture market share from multiple target audiences easily.

Note: The CCAvenue® PhonePay also supports MasterCard as a payment option. However, you will need to take a few additional steps to activate this payment option. Please contact the compliance team at compliance@ccavenue.com / contact@ccavenue.com and put the subject line as "Interested in activating MasterCard in your CCAvenue® PhonePay Solution". Also, please note that Debit Cards and Net Banking transactions cannot be processed on any IVR solution because of Card companies and Acquiring bank rules and regulations.

Convenient Language Options
CCAvenue® PhonePay is multi-lingual solution. Currently, the system is configured for two languages - English and Hindi but we will endeavor to add more and more regional languages in the coming days.

Advanced Technology
CCAvenue® PhonePay employs advanced phone technology ‘Interactive Voice Response System’ (IVRS) that allows a computer to detect touch-tones during a normal phone call. So, when a customer calls the number in your ad or catalogue, he is directed through the purchase and payment process by pre-recorded voice prompts. This systematic process will enable you to sell your goods and services via mobile phones or landlines without any hassles.

Minimize Transaction Risks
Even in the most secure and process driven customer service operations, it just takes a few seconds, by just one bad employee to misuse the credit card details of your customer. The fall-out of such misuse is not only in terms of the financial and legal risks and in terms of liabilities, it can also have an adverse impact on your carefully built brand. The CCAvenue® Phone Pay solution allows you to collect credit card payments from your customers without your agents coming to know the credit-card details. It gives your customers much-needed security to transact comfortably with you on the phone and receives credit card details from the customer in the form of touch-tone (DTMF) inputs, which cannot be deciphered by your customer services agent by ear.

Complete Risk Mitigation of Phone Pay Transactions
Each and every transaction processed, is scanned for risk factors and flagged as risk prone transaction on identification of risk, which is verified by our qualified 18 member strong Risk Management team. CCAvenue® Phone Pay transactions are mapped with a comprehensive negative database that maps every new processed transaction against previous negative database of fraudulent transactions. CCAvenue® has developed an advanced risk mitigation engine that has a comprehensive negative database which has been built over the last 8 years from fraudulent transactions that has taken place in over 90% of India's Merchants, who uses the CCAvenue® Payment Gateway. Credit Card numbers, Email Ids, Billing Name, Shipping Name, Card holder name, Zip code, Telephone number and all data fields of every new transactions are mapped against India's most comprehensive negative database. In short, if any fraudster has perpetrated fraud on any our other merchants, then you will be warned of these High Risk transactions, so that you do not face any charge back related losses.

Summary
Utilizing the CCAvenue® Phone Pay system will free your staff from routine payment processing calls; increase overall customer service productivity for more pressing issues and give your customers total confidence in paying you through a secure system rather than giving out the card number to your sales executives on phone.

CCAvenue® Phone Pay benefits include:

• 24*7 Operations
• Real-Time Credit Card / ITZ Cash Cards Processing
• Biggest Bouquet of Credit Cards / Cash Card processed
• Real-Time Web Reporting and Statistics via Web Interface (CCAvenue® M.A.R.S. Account)
• 100% PCI Compliant Credit Card Processing for maximum security
• In-Built Risk Management Engine to mitigate frauds and save you from chargeback related losses
• Zero setup or recurring fixed costs
• Your CCAvenue account works for both your website as well as phone sales.