CCAvenue to Add a New Cash Card Option ‘OxiCash’ in 2011

29 December, 2010 - Mumbai, India

CCAvenue is pleased to reveal that it will be adding yet another cash card option ‘OxiCash’ to its list of payment network. OxiCash is a unique pre-paid service that helps customers who do not have a credit card, debit card or net banking account to purchase all types of products and services online easily.

The online mart in India has been growing steadily in the past few years as e-tailers have expanded their payment offerings to include debit card and direct debit payment options in addition to credit cards. However, there still exists a portion of the population that does not possess any of the above mentioned payment option and there is a segment of the population that despite having a credit card or debit card is reluctant to use it online to payment. To target this market, CCAvenue has been actively seeking out and negotiating with alternative payment options like cash cards.

'A cash card is a pre-paid card that acts as a Virtual Wallet and can be used to purchase all types of products and services online'.

CCAvenue has already integrated two popular cash card options - Itz Cash and Done Card to its payment network. The addition of both these cash cards has opened up new markets. In the near future, CCAvenue will be adding another Cash Card option to its growing list of alternative payment options 'OxiCash'.

OxiCash is a unique pre-paid service or a Prepaid Stored Value Virtual Wallet. Customers can purchase an OxiCash Card and use it to shop online easily without revealing any sensitive card information. OxiCash from Oxigen is popular in India and has is distributed through a wide network of 75,000 outlets.

CCAvenue merchants can look forward to converting OxiCash's extensive user base into customers in the near future.