Spending will hit $61.8 bn in 2010, according to the report. The internet is giving stiff competition to television as the place to find audiences, it said.

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Internet search engine giant Google has plans to use 'spy drones', similar to the unmanned aerial vehicles (UAVs) used in military operations for surveillance and bombing, to prepare more accurate maps of streets across the globe.

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India is the world's second-largest market after Brazil for online search giant Google's social networking site, Orkut. India is also one of only two markets where Orkut is ahead of Facebook, which recently declared its 500 millionth member worldwide. Orkut has a fifth of that, globally.

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In July, more than 143 million unique viewers watched at least one video hosted by Google - the vast majority of which, according to COM Score, were on YouTube. That figure represented a slight decline, compared with the 144 million people who watched videos in June on the Company's sites. Google viewers watched more than 1.88 billion videos in July, averaging 282.7 minutes of viewing over the month.

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If you are thinking of starting up or already have taken the leap, consider some tried and tested remedies that can prevent your start up from getting a nasty hangover:

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Microsoft has integrated Facebook into its Outlook e-mail system in its latest move in the domain of social networking.

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The pay-per-click bid management technology market will grow by 14% in 2010 as search marketing continues to become more competitive and more complex, according to a report published by Econsultancy.

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After BlackBerry, the government is likely to ask two online service providers Google and Skype to allow security agencies to access communications on their networks. This can take an interesting turn as both Google and Skype have considerable presence in the Indian market.

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'Tweetmeme' London-based company is partnering with Twitter on the new, official 'Twitter button' and is launching a new product - Datasift.

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According to a report by Reserve Bank of India, the share of electronic transactions (the use of electronic means, as opposed to using paper, for making payments) in terms of volume has gone up from 27.1 per cent in 2007-08 to 35.3 per cent in 2009-10. In terms of value too, the share has increased from 80.4 per cent in 2007-08 to 88.3 per cent in 2009-10.

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Companies are coming face to face with a new reality, that of their employees (internal customers) peppering social media platforms with their dislikes and disapprovals of their workplaces, and companies seem to be clueless on how to handle this disenchantment which is going digitally public.

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Converse tries to be back

Although not in the spotlight in latest times, Converse has now been taken over by Nike and they're trying to come back with some interesting promotion efforts, like their new site, launched on August 4, 2010. The site is replete with interesting product-related features like 'how to customize some Chuck Taylor shoes' and other valuable brand content, like that on 'All summer'.

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Mad Men is back

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