One more year is over and as we begin to celebrate, the New Year, let's take the time to reflect on the past year.

At CCAvenue, our ultimate mission is to connect you with the widest possible market audience and hence, we are continuously in touch with banks and other financial institutions to bring them on-board. In 2010, we made great strides towards our goal. The following additions are the results of our on-going efforts:

The Direct Debit Engine Expansion
In the past year, CCAvenue has added 6 new Indian Banks to it direct debit engine - State Bank of Mysore, Andhra Bank, Indian Overseas Bank, Standard Chartered Bank, Tamilnad Mercantile Bank and ING Vysya.

Each of these banks has a substantial customer base and a strong presence in India and even internationally. The addition of these banks will expand your market reach to include customers from the above-mentioned banks, easily. You will be able to sell your products or services and accept payments directly through their bank accounts.

More Cash Card Options
CCAvenue has also gone 'live' with another cash card option Done Card. The addition of another cash card payment will enable you to target those audiences who are reluctant to use their credit cards or net banking enabled accounts to pay for your products or services online, more easily. Done Card is a popular Indian cash card option that will definitely help increase sales and enhance profitability.

To conclude, in 2010, CCAvenue had a productive year and has grown and emerged stronger than ever before. We promise to continue our efforts to make things better and we seek your active support, feedback and co-operation in the New Year.