Clothing, flowers, books or car insurance... no matter what you sell, you know that there are numerous competitors selling the same products/services, just a click away. How do you get customers to buy from your online store? You sell the same products/services and your pricing is competitive, what more can you do?

Shopping online has one limiting factor - it is not possible to touch, feel and examine a product before purchasing. Online shoppers therefore determine your product/services quality and value based on the image and description posted. Without a clear and striking image or a smart description, a prospective buyer will flounder. Lack of confidence in his/her purchase decision will most probably lead him/her to seek out a competitor's online store, hoping to receive assurance that he/she is making the right choice.

For example, look at the corresponding image and description. The image is not clear. It does display the beauty of the shoe. The shoe description is not much better. While it does give the customer an idea of what kind of shoe it is, it does not offer any information about 'why' a customer should buy these shoes. This lack of information can be a big barrier to the sales process.

To distinguish your online store from the competition, in addition to competitive pricing, you can add value by adding striking images and an elaborate and dramatic description to your product/service offerings.

Product Image
An image speaks a thousand words. In this case, a clear and striking product image can answer questions and resolve concerns. It can help assure a waffling prospective buyer and convince him/her that he/she is making the right choice. For most effective results, include multiple hi-res images for each product. The product images should highlight different views of the product, thus, giving the buyer a 360-degree view.

Product Description
There are multiple elements to consider when writing a product description. Begin with a catchy title to grab attention. For example, Cool Running Shoes. Next, you need to write the actual description of the product. A product description not only describes the product but also lists technical specs as it helps substantiate the product's quality and value. It should also emphasis the benefits of purchasing and using the product, and the difference from competing products. The right description, expresses product benefits while building value, simultaneously. For example, Cool Runners are perfect for summer days. They have a lightweight mesh upper and an EVA midsole for cushioning. Light, durable and made to keep your feet fresh when you run. Available in an array of playful color combinations and.

By combining striking product images with a smart and helpful product description, you can alleviate a buyer's doubts, thus, improving your conversion rate.

In short, striking images and an elaborate and dramatic product description is vital to the sales process.