"What's in a name?" is an extremely popular quote by William Shakespeare. However, contrary to his opinion, a name speaks volumes especially in the world of entrepreneurship. Your company name, your company brand & logo, stand for what you offer your customers and define the standards of quality set by you. When your customers (existing or prospective) see your brand, they associate it with a product/service that they know and one that they can trust. Hence, it is imperative that you maintain the same brand image across all mediums to keep your customer's confidence and trust intact.

A brand is a promise to customers that tells them what they can expect from products and services. It also helps differentiate you from your competitors. A brand has three aspects - who you are, who you want to be and who people perceive you to be.

Since there is no face-to-face interaction when you sell online, it is all the more important for you as an eMerchant, to build a relationship of trust with visitors to your website. It is crucial for you to have a strong brand image and identity. In order to succeed with your branding campaign, you need to pursue 'constant branding'. This implies to maintaining a standard brand image on your shopping cart, payment pages, newsletters, and any marketing or advertising medium.

This can be easily achieved with CCAvenue on your side.

Custom made shopping cart

	On our server, you just have to fill in your products/service ID's, description and prices in 'Your Products' section of your account. Simultaneously, on your site, put a photo or description of your product/service and add an 'Add to Cart' button. Now, you eCommerce Shopping Cart is ready and accessible on the World Wide Web.
	You also have the added facility to put up your banner (in the industry standard 480*60 size) on our shopping cart, so that our shopping cart has the same look and feel as your website.

Variable Amount (third party shopping cart) interface

In the event you wish to use your own shopping cart, or that of any third party provider, you can avail of our 'Variable Amount' interface. This interface allows your customer to finish all the shopping on your site, and you just forward the total amount to the CCAvenue credit card page. The entire process of integrating your site with CCAvenue can be executed in as little as 30 minutes. For your convenience, we accept the set up fee online by credit card.

We provide integration API's for posting back variables to your own database as well as allow you to designate a pre-determined URL (on your website) for successful and failed transactions.

Maintain constant branding with CCAvenue and watch your revenue soar.