With better product visibility and accessibility, the lifestyle aspiration among Indian consumers especially the youth is at an all-time high. In addition the Indian ecommerce space has exploded, bringing in its path a huge opportunity for budding ecommerce merchants & consequently for internet savvy consumers to acquire products and services online.
While there are single payment options available to consumers, one of the most alluring one is that of a flexible payment option- one where the customer is able to make a purchase of his choice and aspiration even if he currently does not have the monetary resources to pay the entire price of the product upfront.
Taking the above into account & catering to the “Buy now- pay later” syndrome, CCAvenue introduces the CCAvenue “Pay Flexiway” EMI option.
Benefits of the CCAvenue EMI option "Pay Flexiway":
Easy, simple & hassle free
Helps obtain aspirational products when desired
Manages budgets & personal cash flows
Nominal interest cost compared to other loan types
For Merchants :
Expands customer reach and penetration.
Enables positive customer purchase decision making thereby enabling higher conversions.