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CCAvenue.com adds ICICI ATM PIN Debit Card to its comprehensive payment portfolio
21st July, 2017
CCAvenue.com, the country's leader in online payment processing services, announced today that it has added the payment facility of ICICI Bank's ATM cum Debit Card to its platform. Considering the widespread use of ATM PIN debit cards on eCommerce websites, the inclusion of this payment option will significantly benefit the 1 lakh+ web businesses registered with CCAvenue as well as all the ICICI debit card holders.

ICICI Bank is India's largest private sector bank with total assets of US$ 152.0 billion as on March 31, 2017. The bank currently has a network of over 4,850 Branches and 13,722 ATMs across India. It offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and its group companies. The CCAvenue payment platform has already been offering the net banking and EMI options of ICICI Bank.

According to a recent study, nearly 80% of consumers feel more comfortable using their ATM cum debit cards during online payments, as compared to standard debit cards that require multiple credentials for validation. Moreover, ATM PIN debit cards provide customers with a sense of familiarity in the online space; similar to what they experience during a traditional ATM transaction.

With the addition of this payment option, all ICICI Debit card holders shall now be able to shop online conveniently at a large number of eCommerce websites powered by CCAvenue.com. Customers can altogether avoid the hassle of lengthy transactions that involve filling in the CVV number and passwords during the payment process. Instead, all they have to do is enter their regular ATM PIN on the bank's transaction page to complete the purchase.

Furthermore, this move will also immensely benefit web merchants registered with CCAvenue. Not only will it enable them to offer a quicker and seamless checkout experience to customers, but also leverage their website to drive more sales, widen their customer base and boost their revenue stream.

About ICICI Bank

CCAvenue.com breaks new ground, now offers RuPay Credit Cards on its ever-widening payment platform ICICI Bank Ltd. (NYSE:IBN) is India's largest private sector bank by consolidated assets. The bank's consolidated total assets stood at US$ 152.0 billion at March 31, 2017. It currently has a network of over 4,850 Branches and 13,722 ATMs across India. ICICI Bank's subsidiaries include India's leading private sector insurance, asset management, securities brokerage and primary dealership companies, and among the country's largest private equity firms. It is present across 17 countries, including India. ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its group companies. Time and again, its innovative banking services have been recognized and rewarded world over. After its merger with ICICI Limited, ICICI Bank has become the second biggest financial entity in the country, second only to the State Bank of India. For more information, please visit www.icicibank.com.

About Avenues

Headquartered in Mumbai, CCAvenue is a payments platform for ecommerce businesses in India. CCAvenue is designed to help its 1 lakh+ merchants accept online payments through a spectrum of new-age payment options including 7 major Credit Cards, 98+ Debit Cards (All MasterCard /Visa /Maestro /RuPay Cards), Amex EzeClick, 53+ Net Banking, 48 Bank IMPS, 16 Prepaid Instruments and up to 13 Multi Bank EMI options. CCAvenue now also offers UPI (Unified Payments Interface) and will soon be adding BBPS (Bharat Bill Payment System) payment facility on its platform. Backed by a 15-year history of industry firsts, outstanding innovations and prestigious accolades, CCAvenue offers a multi-channel payment platform, along with a bunch of disruptive features such as CCAvenue Checkout, CCAvenue S.N.I.P., CCAvenue Store Front, CCAvenue Card Storage Vault (tokenization) and more. CCAvenue has successfully achieved the ISO/IEC 27001:2013 certification in addition to being PCI DSS 3.2 compliant.