Press Room 2023
Select Year  
Build a winning momentum for your website in Financial Year 2015-16 with CCAvenue's array of business enhancement features
31st March, 2015 - Mumbai, India
The start of a New Financial Year is the perfect time to evaluate the strengths and weaknesses of your business in order to take on the new opportunities and threats that come your way. CCAvenue, India's favourite payment gateway, endows your website with a range of business enhancing features that will serve as your principal 'strengths' in the complex world of ecommerce. CCAvenue continues to develop these cutting-edge tools that redefine user experience, improve transaction success rates and increase your earning potential exponentially.

Let us take a close look at some of these key business enhancing features and their benefits for your organisation.

1) IMPS (Immediate Payment Service)
IMPS (Immediate Payment Service)IMPS is an interbank electronic fund transfer service provided by NPCI through its existing NFS switch, enabling mobile phone users to make real-time payments to individuals or merchants 24x7. The inclusion of the IMPS Merchant Payments (P2M) option on our payment gateway provides you with instant access to a huge potential customer base of 930 million mobile phone users who can now transact with you easily by making real-time payments via mobile phones - even if they do not use internet banking, debit or credit cards. Avail our IMPS facility to expand your market reach significantly and generate more revenue for your online business.

2) Leading and Popular Wallets
Leading and Popular WalletsRealising that e-wallets are the next big thing in the online space, CCAvenue has included the Paytm and MobiKwik Wallets in its wide payment bouquet. With 27 million customers, Paytm is India's biggest consumer wallet in terms of scale and usability. In comparison, MobiKwik has a large user base of over 5 million wallet customers in India. The integration of these wallets on our payment gateway enables your website to offer a simple, quick and secure payment option to millions of online users for their recharges, utility payments and online shopping.

Two key drivers for eCommerce in India are 'mobile' and 'vernacular'. We have introduced In-App payments and Multilingual Checkout features to cater to these market segments.

3) In-App payments
In-App paymentsCollect payments directly through your Android or iOS app from millions of smartphone users in a secure PCI-DSS environment. With our ready-to-use kit, you can start accepting payments seamlessly within your app anytime, anywhere from your customers on the go.

4) Multilingual Checkout
Multilingual CheckoutDeliver a "localized" shopping and payments experience for all sections of consumers worldwide by opting for our multilingual checkout feature. CCAvenue offers up to 18 major Indian and International languages that give your website a wider global reach. It engages consumers who prefer content in their native languages, resulting in an enhanced user experience and higher transaction success rates.

5) Multi Bank EMI
Multi Bank EMICustomers holding credit cards of leading banks like Axis Bank, ICICI Bank, Kotak Mahindra Bank and IndusInd Bank can now avail CCAvenue's Multi Bank EMI facility while shopping online. Our Multi Bank EMI option enables customers to make impulse purchase decisions or buy products even when they are unable to pay the full amount upfront. This payment mode also helps them to upgrade to a premium product or purchase more products on your website. By availing this EMI facility, you can reach out to a larger target audience, thereby giving a huge boost to your online business.

6) Quick Invoicing
Quick InvoicingCollect payments promptly from your customers on the go with our Quick Invoicing functionality. The entire process of creating and sending these invoices is fast, convenient and user-friendly. Quick invoicing enables you to close sales for transactions that may have otherwise been lost, thereby increasing your earnings.

Merchants who have not availed these key features as yet would have missed out on excellent business opportunities in the past. You can now resolve to develop a winning momentum for your website in the new financial year through the effective use of these innovative features. CCAvenue's range of advanced solutions will help to ensure better revenue garnering for your business in the fiscal year 2015-16!