Smita Shetkar

Group Chief Risk Officer

 smita@avenues.info

Smita serves as the Group Chief Risk Officer, leading and managing the Legal, Risk and Regulatory affairs of AvenuesAI and its three international subsidiary companies. She advises the AvenuesAI executive team, and the operations and marketing team on a variety of issues and maintains the company's relationships with external legal counsel. Under her, the AvenuesAI Legal Department has played a leading role in corporate communications, corporate compliance and intellectual property strategy. Smita is responsible for ensuring that the work processes related to legal issues, documentation, risk management and recovery are in place and running smoothly. Her past legal experience has proven invaluable in her achievement of the highest standards in risk mitigation and recovery management. Her key responsibilities include continued improvement of the work processes involving legal documentation processes, risk management and to evolve path breaking risk management tools which will help reduce the company risk profile even further.

Prior to joining AvenuesAI, Smita served as counsel for nine years with designated Senior Counsel P.K. Dhakephalkar in Bombay High Court, focusing on corporate finance, securities law compliance, and general corporate counseling. She has received a Bachelor's degree in Commerce from the University of Mumbai, a LLB degree and an LL.M. in Consumer Protection Law and Hindu Law from the University Of Mumbai. Smita is a member of the Bar Council Of Maharashtra and Goa and the Advocates Association of Western India.

Pankaj Dedhia

Group Chief Business Officer

 pankaj@avenues.info

An MBA in Marketing and Business Management, Pankaj brings a keen understanding of the business requirements, strategy formulation and integrated value-creation approach. As the Group Chief Business Officer, he has been instrumental in identifying and articulating new business opportunities, building strategic relationships, finalizing key business deals as well as managing corporate and banking alliances.

Over the course of his 10-year tenure with AvenuesAI, Pankaj has held multiple leadership roles, which has helped the organization achieve its objectives and grow. He is an energetic, motivated and committed individual who wants to make a difference, making him an invaluable asset to the organization.

Baijul Mehta

Group Chief Creative Officer

 baijul@avenues.info

A graduate in Design & Applied Arts, Baijul is the Group Chief Creative Officer - Payments Services Division of AvenuesAI Ltd. With over 24 years of work experience, she currently leads the company's brand development through creative output, communication and advancement of artistic design strategies setting an overall creative direction for the entire team.

Her 22 years of leadership tenure with the company brings a keen understanding of the business with deep insights into aligning creative strategy, process development and application design. She has been instrumental in building the business and shaping the face of all the brands with effective and efficient communication design where creativity and functionality combine harmoniously for a seamless brand experience driving the company's business goals.

Baijul has been part of the core management team that has been responsible for building pioneering payment solutions in India and other regions. As the Group Chief Creative Officer, she has been responsible for overseeing the strategy and execution of all creative goals for its brands and products.