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CCAvenue launches yet another Next Generation online payment mechanism, Now includes PayZapp for over 25 million HDFC card users
3rd October, 2015 - Mumbai, India
In a significant development, CCAvenue, India's largest payment gateway, has included HDFC Bank's PayZapp in its payment network, enabling its web merchants to collect payments online conveniently from millions of HDFC Bank's Debit Card and Credit Card users. PayZapp is India's first one-click mobile payment solution that has been recently launched by HDFC Bank, a leading bank with more than 32 million customers spread across hundreds of Indian cities and towns. It offers a complete payment solution that gives customers the power to make payments in a single click on multiple debit or credit cards.

PayZapp eliminates multiple hops during the payment process, providing customers with an enhanced user experience and increasing the transaction success rates significantly. Customers do not need to provide lengthy and confidential passwords or transact using OTPs. Their card credentials remain safely with the bank and are not stored at third-party websites. This entire process is swift, secure and user-friendly for customers making payments on over 85% of Indian eCommerce websites powered by CCAvenue.com.

HDFC Banks card users can also avail PayZapp for Mobile, Datacard and DTH recharge facilities with a one-click, hassle-free payment process. It also enables them to transfer money to their loved instantly by simply using their mobile number or email IDs. Moreover, PayZapp's in-built security feature incorporates the highest standards of encryption. This next generation payment solution is expected to revolutionize the way payments and purchases are done on-the-go in our country.

Speaking at the launch of this innovative payment facility, Mr. Mohan Nair, Chief Marketing Officer, Avenues India, stated, "Since its inception in 2001, CCAvenue has introduced a range of cutting-edge payment solutions aimed at supporting and enhancing the business efforts of our web merchants, maximising their sales potential and enriching the shopping experience for their customers. The inclusion of PayZapp in our payment network provides an excellent customer acquisition tool for our merchants, giving them instant access into the entire cardholder base of HDFC Bank i.e. nearly 26 million potential customers. PayZapp incorporates mobile optimised payment pages that help ensure the best success rates, an enhanced payment experience for end customers and great business expansion opportunities for our merchant partners."

About HDFC Bank
HDFC Bank
Promoted in 1995 by Housing Development Finance Corporation (HDFC), India's leading housing finance company, HDFC Bank is one of India's premier banks providing a wide range of financial products and services to its 32 million customers across hundreds of Indian cities using multiple distribution channels including a pan-India network of branches, ATMs, phone banking, net banking and mobile banking. Within a relatively short span of time, the bank has emerged as a leading player in retail banking, wholesale banking, and treasury operations, its three principal business segments. The bank's competitive strength clearly lies in the use of technology and the ability to deliver world-class service with rapid response time. As of June 30, 2015, the Bank had a distribution network with 4,101 branches and 11,962 ATMs.

About Avenues
Incorporated in the year 2001, Avenues is the parent company of CCAvenue.com and is a zero-debt company that has been profitable since its inception. With its headquarters in Mumbai, Avenues has developed several cutting-edge solutions that are used by thousands of eMerchants globally. CCAvenue offers real-time, multi-currency online payment processing services for businesses in the major industry verticals. It is the only complete PG solution in the region that has the unique capability to offer the full spectrum of Internet payment options including the 6 major Credit Cards, 98+ Debit Cards (All MasterCard /Visa /Maestro /RuPay Cards), Amex EzeClick, 53+ Net Banking, 8 Prepaid instruments (Including the MobiKwik and Paytm wallets), 2 Mobile Payments and up to 7 Multi Bank EMI options.