In compliance with RBI's latest payment guidelines pertaining to online card data storage,
CCAvenue has introduced
'TokenPay', a secure multi-network Card-on-File Tokenisation (CoFT) solution. CCAvenue
TokenPay helps ecommerce
businesses to continue providing their customers a 'saved card' experience with enhanced
security across all major card
networks, including MasterCard, RuPay, and Visa.
CCAvenue has always responded swiftly to the changes in the regulatory framework so as to
uninterrupted services to millions of Indian online businesses and the end customers,
without compromising on speed and
Card-on-File Tokenisation is a payment card encryption process that substitutes the 16-digit
static card number with a
string of randomly generated numbers known as 'tokens' that are virtually impossible to
decrypt. This technology secures
the customer's payment information against the risk of any card data leaks and fraudulent
activities, and ensures that
access to such data remains exclusively with the customer, the card network, and the issuing
bank, in compliance with
the RBI norms.
The new RBI guidelines prevent online merchants, acquiring
banks, and payment gateways/aggregators from storing
customer-card related information, and permit only the Networks and Issuers to
tokenize payment card information of the
customer through his/her consent. Only these entities will be permitted to store
the customer's card data and be
responsible for issuing tokens for encryption of the card information.
CCAvenue TokenPay is an interoperable tokenization solution
for all online businesses, enabling seamless payments across
card networks with maximum data security in full compliance with the RBI
guidelines. Merchants using other payment
gateways can also tokenize cards through CCAvenue and continue using their
preferred gateways to process token-based
How it Works
Network tokenization relies on the card networks to
provision merchant-specific tokens upon receiving the token request
from the authorised entity (Token Requestor). The entire Token Provisioning Flow
has been depicted below.
Once token provisioning is complete, then these securely
stored tokens can be used for processing subsequent token-based transactions.
Tokenisation would impact the following features and
services that are offered by CCAvenue to its merchants.
- One Click Checkout
- Secure Vault
- Recurring Mandates
- Merchant Integration
- QR Code
- Mobile SDKs
Key Features and Benefits
Fully RBI Compliant
Our robust solution helps the merchant
offer a secured shopping experience to his customer while being
RBI compliant through tokenisation of payment cards.
CCAvenue TokenPay enhances payment security
by replacing customer card numbers with Tokens so as to minimize
the risk of card data leaks & fraudulent activities.
Our unified platform enables token-based
transactions across all networks without the requirement for
additional certification with individual networks.
Multiple Gateway Support
Our interoperable TokenPay solution ensures
that token-based transactions are processed across multiple
payment gateways through a simple integration with us.
Increased Buyer Confidence
Customers can enjoy a seamless and secure
shopping experience by entering and authenticating their payment
card details once for subsequent use in future transactions.
Best Success Rates
Reduction in abandoned carts and failures
driven by errors due to manual card data inputs, in addition to
a delightful user experience are key factors leading to higher
The new RBI guidelines ensure highly secure and
convenient online transactions for customers. In the absence of tokenisation,
customers would need to enter their card information manually every time they
make an online transaction which can lead to manual errors and transaction
failures, thereby resulting in a poor user experience. With CCAvenue TokenPay,
businesses can generate, process and manage tokens with customers' consent and
continue offering a secure and frictionless online transaction experience every