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Avenues introduces new 'Privilege Scheme' for high volume merchants
20th August, 2008
Over the past few months, the Indian eCommerce space has been gaining momentum at a furious pace. More and more Indians are going online and activity spending money buying goods and service at a wide range of online portals. This trend has had a positive impact on the eCommerce ecosystem and the prognosis looks good.

Encouraged by positive outlook, Avenues has launched a 'Privilege Scheme' for online merchants. This Scheme is meant for those merchants who are expecting a high volume of transactions through their portal. The pricing strategy of the Privilege Scheme is one of a higher setup fee but a lower per transaction rate. With this Scheme, a high volume merchant can achieve a ROI within weeks of going live.

The details of the Privilege Scheme are given below:
Setup fee: Rs. 40,000/- + ST (One Time Non-Refundable)
TDR: 3.75% + ST across all payment options i.e. Credit Cards, Net Banking, Cash Cards and Mobile Payments except American Express at TDR 5% + ST
ASUC: Rs. 3,600/- + ST
(ST = Service Tax @ 12.36%)
Existing merchants can upgrade to the Privilege Scheme by paying the difference in setup fee.

Mr. Vishwas Patel, CEO-Founder, Avenues said, "At Avenues, we constantly strive to enhance our merchant's experience by anticipating changes in environment and adding new services and technologies to meet their changing requirements. In the past year, many of our merchants have experienced an increase in transaction volume, so, we have introduced the Privilege Scheme to accommodate the needs of these high-volume customers."

To know more about CCAvenue or our new Privilege Scheme, email us at or call us on any of these numbers - 022-67425555 or have a live chat with any of our marketing executives by clicking on Live Chat image or visit: