Press Room 2019
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CCAvenue Enhances Its Payment Platform with the Inclusion of Central Bank of India's ATM PIN Debit Card
2nd January, 2019
Continuing its commitment to promote nationwide payment digitization, CCAvenue.com, India's largest third party payment aggregator, has gone live with the ATM PIN Debit Card facility of Central Bank of India. This integration allows the bank's innumerable ATM PIN debit card holders to make digital payments securely and conveniently on thousands of websites by providing their regular ATM PIN as authentication to complete the payment.

The number of Indian online shoppers has been increasing exponentially over the years and is estimated to cross 120 million in 2020. This growth in Indian eCommerce has resulted in the widespread usage of a variety of digital payment options including ATM PIN Debit Cards. Being fully aware of the importance of this payment mode, CCAvenue presently offers the ATM PIN debit cards of 13 leading banks.

With its headquarters in Mumbai, Central Bank of India is among the largest and oldest commercial banks in the country. It has a vast network of 4666 branches, 1 extension counter and 10 satellite offices spread across all the 29 states as well as in 6 union territories. Central Bank of India has played a significant role in the development of agriculture, small scale industries, medium and large industries in the country.

Speaking on the inclusion of this new payment option, Mr. Vishwas Patel, Director, Infibeam Avenues Limited and founder of CCAvenue commented: "We at CCAvenue constantly strive towards providing consumers easy access to the largest payment suite available online. Consequently, web merchants on board our platform do not miss out on sales opportunities due to inadequacy of payment options. With the integration of Central Bank of India's ATM PIN Debit Card, CCAvenue aims to enhance the business potential of these websites by enabling them to reach out to a wider target audience."


As CCAvenue introduces more such payment options on its platform, it will only help its web merchants achieve more sales in a brighter looking future. Digital businesses in the country can leverage these new payment options to tap into new consumer segments and grow their business substantially.

About Central Bank of India
Central Bank of India Founded in 1911, Central Bank of India is widely acknowledged to be the first Indian commercial bank which was wholly owned and managed by Indians. Among the Public Sector Banks, Central Bank of India is known for its Pan India presence as its large network is spread across all 29 states of the country as well as in 6 union territories. As on August 2018, the bank has a vast network of 4666 branches, 1 extension counter and 10 satellite offices. Central Bank of India has been an active player in the development of agriculture, small scale industries, medium and large industries. It also launched various employment schemes to promote employment among the educated youth of the country. To learn more information about this bank, please visit www.centralbankofindia.co.in

About CCAvenue
CCAvenue CCAvenue, the flagship brand of Infibeam Avenues, is a PCI DSS 3.2 compliant payments platform for eCommerce businesses in India. It has been designed to help its 1 lakh+ merchants accept online payments through a spectrum of new-age payment options including 6 major Credit Cards, 98+ Debit Cards (All MasterCard /Visa /Maestro /RuPay Cards), Amex EzeClick, 57+ Net Banking, Mobile Wallets, UPI and up to 13 Multi Bank EMI options. Backed by a 17-year history of industry firsts, outstanding innovations and prestigious accolades, CCAvenue offers a multi-channel payment platform, along with a bunch of disruptive features such as Invoices, Subscriptions, CCAvenue B2Biz, CCAvenue Checkout, CCAvenue S.N.I.P., CCAvenue Store Front, CCAvenue Card Storage Vault (tokenization) and more.