Today, Internet banking is one of the most popular payment methods in the country. A majority of online consumers consider it to be a safer and more convenient alternative to card-based payments. In a bid to ensure that merchants have access to higher sales opportunities through this payment mode, CCAvenue.com, India's largest payment gateway has signed a direct debit agreement with RBL Bank. With this addition, the PG now includes 55 of the most top-notch banks in its Direct Debit facility, which happens to be the largest in the country.

Established in 1943, RBL Bank undertook a transformational journey under a new management team in 2010. It embarked on an aggressive growth plan based on a robust platform of professional governance, relationships, technology infrastructure, high quality capital and geographic expansion. RBL Bank is a rapidly expanding scheduled commercial bank offering a range of specialized banking products and services to nearly 2 million customers. With a total business size of over Rs. 45,000 crores, the bank operates an extensive network of 197 branches and 370 ATMs across 13 Indian states and 2 Union Territories, as of June 2016.

The inclusion of RBL Bank's direct debit facility on CCAvenue will enable millions of customers to conveniently make real-time payments through their RBL bank account while transacting on 85% eCommerce sites powered by CCAvenue. Additionally, registered CCAvenue web merchants stand to benefit from this collaboration as they can tap into the bank's fast-growing customer base and augment their revenue stream substantially.

Commenting on the new alliance, Mr. Vishwas Patel, CEO, Avenues Group said: "At CCAvenue, we understand that having as many payment options as possible is the key towards achieving a larger client base and higher business growth. Our alliance with RBL bank is in line with this objective. The new payment option will give our merchants instant access to the entire customer base of RBL Bank and ensure that they do not miss out on any sales opportunities coming their way".

About RBL Bank
Headquartered in Kolhapur, RBL is one of the oldest private sector banks in India. With nearly 2 million customers spanning across the country, RBL Bank is a full service bank offering specialized services under six business verticals namely: Corporate & Institutional Banking, Commercial Banking, Branch & Business Banking, Agri-Business Banking, Development Banking & Financial Inclusion, Treasury & Financial Markets Operations. The bank is currently helmed by a team of new-age bankers applying an aggressive growth strategy based on a robust platform of professional governance, relationships, technology infrastructure, high quality capital and geographic expansion. Owing to its excellence in banking services, RBL Bank has been recognized as a 'Global Growth Company' by the World Economic Forum. It has also been recognized as 'India's Best Bank (Growth)' in a study conducted by Business Today and KPMG and 'India's Fastest Growing Small Bank' in the Best Banks Survey by BW Businessworld and PwC. Recently, the bank hit the primary market with its initial public offering and gained as much as 36%, standing at a market valuation of over Rs. 11,000 crore. .

About Avenues
Headquartered in Mumbai, CCAvenue is a payments platform for ecommerce businesses in India. CCAvenue is designed to help its 1 lakh+ merchants accept online payments through a spectrum of new-age payment options including 6 major Credit Cards, 98+ Debit Cards (All MasterCard/Visa/Maestro/RuPay Cards), Amex EzeClick, 53+ Net Banking, 48 Bank IMPS, 16 Prepaid Instruments and up to 11 Multi Bank EMI options. CCAvenue now also offers UPI (Unified Payment Interface) and will soon be adding BBPS (Bharat Bill Payment System) payment facility on its platform. Backed by a 15-year history of industry firsts, outstanding innovations and prestigious accolades, CCAvenue offers a multi-channel payment platform, along with a bunch of disruptive features such as CCAvenue Checkout, CCAvenue S.N.I.P., CCAvenue Store Front, CCAvenue Card Storage Vault (tokenization) and more. CCAvenue has successfully achieved the ISO/IEC 27001:2013 certification in addition to being PCI DSS 3.1 compliant.