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CCAvenue becomes India's first payment gateway to offer Airtel Payments Bank direct debit facility
2nd January, 2017
Airtel Payments Bank
Airtel Payments Bank, a subsidiary of the leading mobile phone operator Bharti Airtel is India's first payments bank to have gone live with operations. CCAvenue, India's largest payment gateway added yet another first to its credit by becoming the first and only payment aggregator in the country to integrate Airtel Payments Bank Direct Debit facility to its extensive payment portfolio. With this inclusion, CCAvenue continues to expand its Direct Debit Engine, which is the largest in the country consisting of more than 56 banks.

Airtel Payments Bank is a fully digital and paperless bank. Within the first two days of launch, Airtel Payments Bank opened over 10,000 new savings accounts, with most of them created in semi-urban and rural areas. The bank facilitates quick and easy account opening at all designated Airtel retail outlets using only the customer's Aadhaar based e-KYC. It offers customers a range of basic banking services along with the convenience of making cashless purchases using their bank accounts or Airtel Money wallet.

The addition of Airtel Payments Bank on CCAvenue will substantially benefit more than a lakh web businesses registered with the PG. It will open a new vista of business opportunities for these merchants by offering them access to an entirely new and growing set of customers. Furthermore, customers of Airtel Payments Bank shall now be able to make real-time, convenient and secure online payments on all leading eCommerce websites powered by CCAvenue.

Commenting on the latest integration, Mr. Vishwas Patel, Chief Executive Officer at Avenues Group said: "At CCAvenue, we understand the close connection between customers, payment options and profitability, and consistently work towards providing our merchants with the largest and most versatile suite of payment options. With the inclusion of Airtel Payments Bank, we have further expanded our payment portfolio. Airtel is India's largest mobile network operator and CCAvenue is proud to be the first payment gateway in the country to have partnered with its payments bank entity. The new payment option will help widen the customer reach for our merchants pan-India and result in incremental sales for their businesses".

About Airtel Payments Bank
Airtel Payments Bank, a subsidiary of Bharti Airtel Limited is a fully digital and paperless bank that was founded with an aim to bring banking services to the doorstep of every citizen of the country. It is India's first payments bank to go live with operations and offers customers convenient banking services including account opening, cash deposit and withdrawal, and wallet facilities through Airtel Money. The bank leverages Bharti Airtel's extensive national distribution network of over 1.5 million retail outlets, which also operate as banking points for registered users as well as non-subscribers of the telecom operator. Since its launch, Airtel Payments Bank has opened more than one lakh savings accounts. The bank is fully committed to the Government's vision of financial inclusion and will play an important role in taking banking services to the last mile for the benefit of the million unbanked citizens in the country. To know more, visit

About Avenues
Headquartered in Mumbai, CCAvenue is a payments platform for ecommerce businesses in India. CCAvenue is designed to help its 1 lakh+ merchants accept online payments through a spectrum of new-age payment options including 6 major Credit Cards, 98+ Debit Cards (All MasterCard /Visa /Maestro /RuPay Cards), Amex EzeClick, 53+ Net Banking, 48 Bank IMPS, 17 Prepaid Instruments and up to 12 Multi Bank EMI options. CCAvenue now also offers UPI (Unified Payments Interface) and will soon be adding BBPS (Bharat Bill Payment System) payment facility on its platform. Backed by a 15-year history of industry firsts, outstanding innovations and prestigious accolades, CCAvenue offers a multi-channel payment platform, along with a bunch of disruptive features such as CCAvenue Checkout, CCAvenue S.N.I.P., CCAvenue Store Front, CCAvenue Card Storage Vault (tokenization) and more. CCAvenue has successfully achieved the ISO/IEC 27001:2013 certification in addition to being PCI DSS 3.2 compliant.