CCAvenue collaborates with LazyPay for its revolutionary BNPL solution
1st December, 2022
Considering the strong demand in the country for the Buy-Now-Pay-later (BNPL) facility whose overall transaction value is expected to cross INR 1.1 trillion in 2026, CCAvenue, the flagship brand of Infibeam Avenues Limited, is tying up with the leading players of this segment to provide their innovative solutions via its online payments platform. Pursuant to this strategy, CCAvenue payment gateway has recently inked a deal with LazyPay for its popular BNPL facility. Consequently, thousands of websites in India powered by CCAvenue payment gateway solutions will soon be able to offer LazyPay as a payment mode on their websites for millions of customers across the country.
LazyPay, a best-in-class BNPL solution offered by PayU Finance, enables customers to shop now and pay later on innumerable merchant websites even without access to a credit card. LazyPay users benefit from its lightning-fast payments, huge rewards and cashbacks on their transactions. They can enjoy rewards on utilities, other bill payments, retail, recharges, food, travel, and similar expenses to fulfill all their needs through instant credit.
BNPL today has become a means of short-term financing, mainly for young consumers without access to credit cards. The partnership between CCAvenue payment gateway and LazyPay's BNPL facility will help ensure a seamless checkout experience for the end customer, while positively impacting businesses with higher purchase values and incremental revenue.
"We at CCAvenue are proud to announce our partnership with LazyPay to include their cutting-edge BNPL solution on our digital payments platform," said Mr. T. Nandakumar Menon, Vice President - Alliances and Operations, Infibeam Avenues Ltd. "CCAvenue has always endeavoured to equip our merchants with the widest range of payment options along with the latest Fintech innovations. While analysing the latest industry trends, we observed that BNPL was becoming increasingly popular with consumers, especially among the younger generation leading an aspirational lifestyle. They are able to acquire products through instant credit without the need for paying the entire sales value upfront. The frictionless checkout experience for consumers and higher conversions for merchants result in a win-win situation for all stakeholders. Considering this, CCAvenue has started collaborating with leading BNPL players to drive growth for lakhs of eCommerce businesses in our huge network."
"LazyPay is excited to partner with CCAvenue to enable all its merchants to offer convenience and affordability to their customers. Our endeavor is to provide world class payment experiences to consumers and drive higher conversions for merchants. This partnership with CCAvenue is yet another step in our effort to simplify payments and build trust between our merchants and customers," said Varun Vummidi, Payments Head, LazyPay.
As CCAvenue payment gateway introduces more such lucrative payment options in the coming months and years, the lakhs of merchants availing its services can look forward to brighter prospects for their online businesses.
About LazyPay
LazyPay, a subsidiary of PayU, offers various financial services including its popular buy now, pay later (BNPL) option, no-cost EMI and personal loans. Through its best-in-class BNPL solution, LazyPay aims to boost opportunities for businesses, enabling them to cater to a wider section of online customers and deliver a faster and hassle-free shopping experience. Millions of LazyPay users benefit from its lightning fast payments, huge rewards and cashbacks on their transactions. They can enjoy rewards on utilities, other bill payments, retail, recharges, food, travel, and similar expenses in order to fulfill all their needs through instant credit. To know more about its services, please visit the site on https://lazypay.in/
About CCAvenue
CCAvenue, the flagship brand of Infibeam Avenues Limited, is a PCI DSS 3.2.1 compliant payments platform for eCommerce businesses in India. The organization serves millions of merchants spread across verticals such as Retail, Travel, Real Estate, Telecommunication, Government departments, and Utility billers, Hospitality, Education and Healthcare. It enables merchants to accept online payments through a spectrum of new-age payment options including 6 major Credit Cards, 97+ Debit Cards (All MasterCard / Visa / Maestro / RuPay Cards), Amex EzeClick, 58+ Net Banking, Mobile Wallets, UPI and up to 15 Multi Bank EMI options.
LazyPay, a best-in-class BNPL solution offered by PayU Finance, enables customers to shop now and pay later on innumerable merchant websites even without access to a credit card. LazyPay users benefit from its lightning-fast payments, huge rewards and cashbacks on their transactions. They can enjoy rewards on utilities, other bill payments, retail, recharges, food, travel, and similar expenses to fulfill all their needs through instant credit.
BNPL today has become a means of short-term financing, mainly for young consumers without access to credit cards. The partnership between CCAvenue payment gateway and LazyPay's BNPL facility will help ensure a seamless checkout experience for the end customer, while positively impacting businesses with higher purchase values and incremental revenue.
"We at CCAvenue are proud to announce our partnership with LazyPay to include their cutting-edge BNPL solution on our digital payments platform," said Mr. T. Nandakumar Menon, Vice President - Alliances and Operations, Infibeam Avenues Ltd. "CCAvenue has always endeavoured to equip our merchants with the widest range of payment options along with the latest Fintech innovations. While analysing the latest industry trends, we observed that BNPL was becoming increasingly popular with consumers, especially among the younger generation leading an aspirational lifestyle. They are able to acquire products through instant credit without the need for paying the entire sales value upfront. The frictionless checkout experience for consumers and higher conversions for merchants result in a win-win situation for all stakeholders. Considering this, CCAvenue has started collaborating with leading BNPL players to drive growth for lakhs of eCommerce businesses in our huge network."
"LazyPay is excited to partner with CCAvenue to enable all its merchants to offer convenience and affordability to their customers. Our endeavor is to provide world class payment experiences to consumers and drive higher conversions for merchants. This partnership with CCAvenue is yet another step in our effort to simplify payments and build trust between our merchants and customers," said Varun Vummidi, Payments Head, LazyPay.
As CCAvenue payment gateway introduces more such lucrative payment options in the coming months and years, the lakhs of merchants availing its services can look forward to brighter prospects for their online businesses.
About LazyPay
LazyPay, a subsidiary of PayU, offers various financial services including its popular buy now, pay later (BNPL) option, no-cost EMI and personal loans. Through its best-in-class BNPL solution, LazyPay aims to boost opportunities for businesses, enabling them to cater to a wider section of online customers and deliver a faster and hassle-free shopping experience. Millions of LazyPay users benefit from its lightning fast payments, huge rewards and cashbacks on their transactions. They can enjoy rewards on utilities, other bill payments, retail, recharges, food, travel, and similar expenses in order to fulfill all their needs through instant credit. To know more about its services, please visit the site on https://lazypay.in/
About CCAvenue
CCAvenue, the flagship brand of Infibeam Avenues Limited, is a PCI DSS 3.2.1 compliant payments platform for eCommerce businesses in India. The organization serves millions of merchants spread across verticals such as Retail, Travel, Real Estate, Telecommunication, Government departments, and Utility billers, Hospitality, Education and Healthcare. It enables merchants to accept online payments through a spectrum of new-age payment options including 6 major Credit Cards, 97+ Debit Cards (All MasterCard / Visa / Maestro / RuPay Cards), Amex EzeClick, 58+ Net Banking, Mobile Wallets, UPI and up to 15 Multi Bank EMI options.
INFIBEAM AVENUES
