Press Room 2022
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CCAvenue goes live with Simpl's seamless checkout to enhance the online shopping experience
14th July, 2022
Indian consumers today seek convenience and speed in e-commerce, especially when it comes to online payment options. This has led to many new digital payment modes gaining increased popularity. As per industry sources, India's digital payments industry will grow to more than 300% of its current size by 2025. Besides, convenient and hassle-free checkout will define a seamless and intuitive consumer experience, a must-have in today's e-commerce.

Infibeam Avenues' digital payments solution CCAvenue has on-boarded Simpl to further expand its vast payment stack comprising 200+ payment options. Simpl, India's fastest-growing checkout network, provides a seamless and convenient checkout option, offered by CCAvenue on its next-gen payments processing platform.

"We are thrilled to announce that Simpl's checkout network is live on our platform", said Mr. T. Nandakumar Menon, Vice President - Alliances and Operations, Infibeam Avenues Ltd. "Our merchants will now be able to reach out to a larger universe comprising millions of Simpl's users to drive revenue. They can provide customers the convenience of a 1-click checkout along with the flexibility of easy repayment at a later date. CCAvenue will be adding more such options in the coming months and years."

"CCAvenue has always strived to provide its mammoth merchant base with the maximum number of payment options so they do not miss out on any business opportunities", he added.

Commenting on the announcement, Mr. Nitya Sharma, CEO & Co-Founder, Simpl said "We are excited to partner with CCAvenue to expand their existing payment options. Simpl's consumer experience platform has proven to exponentially increase conversion rates while reducing cart abandonment. This is a win-win partnership for everyone and will redefine seamless e-commerce experiences."

Headquartered in Bengaluru, Simpl, India's fastest-growing checkout network has over 20,000 available merchants and 25 million-plus users pan-India. Through Simpl, merchants have been able to double order frequency and increase order value by 35-40% while providing their consumers with an easy, safe, and intuitive user experience.

Millions of consumers in India can now avail of Simpl's seamless checkout option and get instant access to a range of products on innumerable websites powered by CCAvenue. Merchants can now reach out to Simpl's rapidly growing user base and ensure an easy repayment facility for millions of customers.

About Simpl
Simpl Simpl is India's fastest-growing checkout network meant to make payments invisible and money intelligent. Simpl is on a mission to empower merchants to build trusted relationships with customers, one transaction at a time. With more than 20,000 available merchants and 25 million-plus users pan-India, Simpl envisions creating a frictionless and inclusive digital payments experience for India that empowers and fosters trust between merchants and their customers. Simpl is a consumer experience platform providing a full-stack solution for e-commerce conversion. It enables merchants to give customers 1-click checkout, buyer protection, and a pay-later facility to allow them to feel safe and trusted when shopping online. Through Simpl, merchants can provide consumers with an easy, safe, and intuitive user experience.

About CCAvenue
CCAvenue CCAvenue, the flagship brand of Infibeam Avenues Limited, is a PCI DSS 3.2.1 compliant payments platform for eCommerce businesses in India. The organization serves millions of merchants spread across verticals such as Retail, Travel, Real Estate, Telecommunication, Government departments, and Utility billers, Hospitality, Education, and Healthcare. It enables merchants to accept online payments through a spectrum of new-age payment options including 6 major Credit Cards, 97+ Debit Cards (All MasterCard / Visa / Maestro / RuPay Cards), Amex EzeClick, 58+ Net Banking, Mobile Wallets, UPI, and up to 15 Multi Bank EMI options.