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CCAvenue includes Flexmoney's InstaCred Cardless EMI in its comprehensive payments platform
20th February, 2020
Considering the growing importance of Cardless EMI as a mode of digital payments,, the flagship brand of Infibeam Avenues Limited, has integrated InstaCred Cardless EMI into its large suite of payment options. InstaCred, an advanced offering from Flexmoney, is now the first ever cardless EMI facility available on the CCAvenue platform. By availing InstaCred, customers will get real-time access to digital EMI services without the hassles of documentation. InstaCred Cardless EMI facility will make it easier for these customers to 'Buy Now and Pay Later' without making any initial down payments.

Cardless EMI is an innovative payment method that improves online payment flexibility while enhancing the user experience substantially. This breakthrough payment innovation enables customers to convert their payment amount to EMIs, without the necessity of a debit or credit card. Cardless EMI is considered to be a highly affordable and convenient way for consumers aspiring to make high-value purchases online.

CCAvenue is already the provider of maximum EMI options in India, offering the EMI facilities of 15 leading banks. The addition of the InstaCred Cardless EMI payment solution will further enable Indian eCommerce websites powered by CCAvenue to generate new revenue streams and enhance their business potential significantly.

"Along with increasing the Average Order Value (AOV), Cardless EMI payments also benefit online businesses immensely by increasing the frequency of transactions occurring on their websites," said Mr. T. Nandakumar Menon, Head � Alliance, Payment & Services Division at Infibeam Avenues. "By virtue of this alliance with Flexmoney, CCAvenue is now among the few payment processors to provide Cardless EMI services in the country. Our partnership with Flexmoney will enable millions of customers to make purchases conveniently in suitable installments by availing InstaCred Cardless EMI facility on innumerable websites powered by CCAvenue."

About Flexmoney
Flexmoney Flexmoney is a digital service provider that enables its lending partners to digitally offer credit to consumers by leveraging the India Stack (Aadhaar, UPI and BBPS) and its digital credit platform. The organization aims to democratize credit via the smartphone for ecommerce merchants, consumers and lenders. Flexmoney's digital credit platform enables "credit as a service" for multiple ecommerce stakeholders such as merchants, payment gateways and mobile wallets via a simple SDK integration. One of the prominent services offered by Flexmoney is InstaCred which enables online customers to avail instant digital EMI without the hassle of any documentation or down payment. To learn more about Flexmoney, visit

About CCAvenue
Infibeam Avenues Limited Infibeam Avenues Ltd is India's leading B2B e-Commerce Solutions provider, offering end-to-end e-Commerce software solutions through the internet to small and large merchants, enterprises and the government. The company caters to customers across business verticals and includes many of the most established brands in India and internationally. The company's web-based e-commerce solutions include SaaS based ERP platform with strong integrated back-office tools for building and managing online stores, digital payment services, logistics solution and more. Infibeam Avenues also offers payment processing services to over 70% of India's e-Merchants through, a PCI DSS 3.2.1 compliant payment gateway platform. CCAvenue is India's largest direct debit engine, which connects to more than 58+ Indian banks in real-time and processes all types of Credit Cards, Debit Cards, Digital Wallets and UPI payments. hospitality solution and, an operating unit for BBPS based bill payment engine are among other SaaS solutions launched by the company. The company's web-services are used by over 400,000 merchants around the world. For more information, please visit