CCAvenue, the brand preferred by a majority of web businesses in India, announces the inclusion of IDFC Bank's debit card, net banking and wallet to its enormous payment network. With this, CCAvenue is extending merchants with an opportunity to accept payments from IDFC Bank customers across the country. At present, CCAvenue is the only PG in the country to have partnered with the bank for the aforementioned payment options.

Since its inception, IDFC Bank has implemented a two-pronged strategy and serves customers in metropolitan cities and rural districts. Owing to this, eCommerce businesses registered with CCAvenue shall now be able to tap into a whole new segment of customers and boost their sales considerably. IDFC Bank account holders will have the option to make payments via Net Banking, Debit Card and Wallet while transacting on 85% of retail websites powered by CCAvenue.

Speaking about the latest addition of IDFC Bank in CCAvenue's payment network, Mr. Vishwas Patel, Chief Executive Officer, Avenues expressed: "Today, eCommerce is a huge multi-billion dollar industry, with more and more customers favoring online purchases over shopping in a brick-and-mortar store. In line with this objective, CCAvenue formed an alliance with the newly established IDFC Bank to tap its growing customer base. This alliance will offer customers with more payment alternatives and will ensure that our merchants do not miss out on any opportunities towards achieving higher sales".

About Avenues
With its headquarters in Mumbai, Avenues India has developed several cutting-edge solutions that are used by thousands of eMerchants globally. CCAvenue offers real-time, multi-currency online payment processing services for businesses in the major industry verticals. It is the only complete PG solution in the region that offers the full spectrum of Internet payment options including the 6 major Credit Cards, 98+ Debit Cards (All MasterCard /Visa /Maestro /RuPay Cards), Amex EzeClick, 53+ Net Banking, 11 Prepaid Instruments (including the MobiKwik and Paytm wallets), 2 Mobile Payments and up to 9 Multi Bank EMI options. For more information, visit www.ccavenue.com

About IDFC Bank
IDFC Bank (BSE: 539437, NSE: IDFCBANK) is a subsidiary of India's leading integrated infrastructure finance company, IDFC Ltd (BSE: 532659, NSE: IDFC). Headquartered in Mumbai, IDFC Bank is a universal bank, offering financial solutions through its nationwide branches, internet (www.idfcbank.com) and mobile. Envisioned as a new age bank, IDFC Bank seeks to set a new standard in customer experience, using technology and a service-oriented approach, to make banking simple and accessible, anytime and from anywhere. In keeping with IDFC's legacy of building the nation, IDFC Bank will focus on serving the rural underserved communities and the self-employed, while continuing to support the country's infrastructure sector. IDFC Bank provides customized financial solutions to corporates, individuals, small and micro-enterprises, entrepreneurs, financial institutions and the government. With best-in-class corporate governance, rigorous risk management, experienced management and a diversified team, IDFC Bank is uniquely positioned to meet the aspirations of its customers and stakeholders.