Observing the increasing popularity of ATM cards in the digital payments space, CCAvenue, has collaborated with Pragathi Krishna Gramin Bank for its ATM cum Debit Card facility. With this inclusion, CCAvenue continues to expand its ever-widening portfolio of 200+ payment options for the benefit of its diverse merchant base.

Pragathi Krishna Gramin Bank is the second largest Regional Rural Bank (RRB) in the country in terms of the total business. It is headquartered at Bellary, Karnataka and operates in 11 eastern districts of the State through a network of 644 branches. With the inclusion of bank's ATM cum Debit Card on CCAvenue, customers will be able to avoid the hassle of filling in multiple credentials for validation during the payment process. Usage of ATM cum debit card in the online space offers them a sense of familiarity as they can enter their ATM PIN on the bank's transaction page to complete the purchase.

Being India's leading third-party payment aggregator, CCAvenue constantly works towards expanding its network and making digital payments more popular and accessible. This inclusion empowers 15 lakh ATM cum debit card users of Pragathi Krishna Gramin Bank to transact online on 1 lakh+ ecommerce websites powered by CCAvenue. Currently the PG includes ATM cum Debit cards of seven other leading banks. As more and more payment options are added, eCommerce businesses can gain access to customers not only in urban but also rural areas of the country.

About Pragathi Krishna Gramin Bank
Established in August 2013, Pragathi Krishna Gramin Bank is a leading Indian RRB (Regional Rural Bank) with its headquarters at Bellary, Karnataka. The bank was formed by amalgamating two RRBs of Karnataka namely Pragathi Gramin Bank and Krishna Grameena Bank and covers 11 eastern districts of Karnataka State through a network of 644 branches. Pragathi Krishna Gramin Bank is the second largest RRB in the country in terms of total business, which stood at INR 19,462 Crores for the Financial Year 2014-2015 with an annual growth of 16.55%. Total number of debit cards issued by the bank stood at 9,88,352 comprising of RuPay Debit Cards, Kisan Cards and Junior Debit Cards. The bank received several state level awards by NABARD under SHG / JLG Bank Linkage and Promotion of Farmer's Club Programme. It won the 1st Runner up Award for outstanding contributions in the field of Financial Literacy and Client Sensitization by NABARD. To learn more, visit www.pragathikrishnabank.com

About Avenues
Headquartered in Mumbai, CCAvenue is a payments platform for ecommerce businesses in India. CCAvenue is designed to help its 1 lakh+ merchants accept online payments through a spectrum of new-age payment options including 6 major Credit Cards, 98+ Debit Cards (All MasterCard /Visa /Maestro /RuPay Cards), Amex EzeClick, 53+ Net Banking, 48 Bank IMPS, 16 Prepaid Instruments and up to 11 Multi Bank EMI options. CCAvenue now also offers UPI (Unified Payments Interface) and will soon be adding BBPS (Bharat Bill Payment System) payment facility on its platform. Backed by a 15-year history of industry firsts, outstanding innovations and prestigious accolades, CCAvenue offers a multi-channel payment platform, along with a bunch of disruptive features such as CCAvenue Checkout, CCAvenue S.N.I.P., CCAvenue Store Front, CCAvenue Card Storage Vault (tokenization) and more. CCAvenue has successfully achieved the ISO/IEC 27001:2013 certification in addition to being PCI DSS 3.1 compliant.