CCAvenue, the country's first and largest payment gateway is thrilled to announce that it now offers RuPay Credit Card on its platform. The PG is one of the first few entities in the country to have integrated the said option. With this inclusion, CCAvenue continues to affirm its commitment of promoting digital payment acceptance nationwide. The integration will offer web merchants access to an entirely new and growing base of customers.

Introduced in 2012, RuPay is a domestic card scheme by the National Payments Corporation of India (NPCI). As of May 2017, over 350 million RuPay debit cards are in circulation. With the launch of their credit card, RuPay is expecting to reach out to new segments of users across the country and further multiply its well-established customer base. This initiative comes at an opportune time when the country is witnessing a major shift towards the digital payments ecospace. As per data released by the Reserve Bank of India (RBI), in February 2017 alone, 29.1 million credit cards were in operation and the total number of transactions through credit cards was 94.67 million. These figures are indicative of the customers' preference for credit cards during online purchases. Keeping in alignment with this growing trend, CCAvenue integrated the Credit Card facility of RuPay.

With the inclusion of the RuPay Credit Card, more than 1 lakh Indian eCommerce businesses shall be able to offer the new payment facility on their websites, thus expanding their customer reach exponentially. Moreover, it will enable all RuPay credit card holders to make quick, convenient and secure online payments on 85% eCommerce sites powered by CCAvenue. Commenting on the latest integration, Mr. Vishwas Patel, Chief Executive Officer at CCAvenue said: "Today, the customers' expectation for quick and convenient payment options is steadily rising. CCAvenue is pleased to play the role of a disruptor in this digital payment revolution. We are laser-focused towards fuelling its growth and making India a digitally led economy. The integration of RuPay Credit Card is just of one of our initiatives towards the realization of this objective. We shall continue to power eCommerce ventures in the country through our suite of new-age online payment solutions".

Being India's leading third-party payment aggregator, CCAvenue has always been at the forefront in introducing new and innovative payment solutions for the benefit of the e-merchant community. Back in 2013, CCAvenue was the first PG in the country to offer RuPay Debit Cards on its platform. As of today, it offers more than 100 debit cards and all major credit cards including Visa, American Express, Diners Club, JCB and Mastercard.

About National Payments Corporation of India (NPCI)

National Payments Corporation of India (NPCI) was set up in 2009 as the central infrastructure for various retail payment systems in India and was envisaged by the Reserve Bank of India (RBI) as the payment utility for all banks in the country. During the last seven years, the organization has grown multi-fold from 2 million transactions a day to over 25 million transactions now. From a single service of switching of interbank ATM transactions through National Financial Service, the range of services has grown to Cheque Truncation System, National Automated Clearing House (NACH), Aadhaar Enabled Payment System (AePS), USSD based *99#, RuPay card, Immediate Payment Service (IMPS), Unified Payments Interface (UPI) and Bharat Interface for Money (BHIM). Currently, there are over 350 million RuPay debit cards in circulation. For more information, please visit: www.npci.org.in.

About Avenues

Headquartered in Mumbai, CCAvenue is a payments platform for ecommerce businesses in India. CCAvenue is designed to help its 1 lakh+ merchants accept online payments through a spectrum of new-age payment options including 7 major Credit Cards, 98+ Debit Cards (All MasterCard /Visa /Maestro /RuPay Cards), Amex EzeClick, 53+ Net Banking, 48 Bank IMPS, 16 Prepaid Instruments and up to 12 Multi Bank EMI options. CCAvenue also offers UPI (Unified Payments Interface) and will soon be adding BBPS (Bharat Bill Payment System) payment facility on its platform. Backed by a 15-year history of industry firsts, outstanding innovations and prestigious accolades, CCAvenue offers a multi-channel payment platform, along with a bunch of disruptive features such as CCAvenue Checkout, CCAvenue S.N.I.P., CCAvenue Store Front, CCAvenue Card Storage Vault (tokenization) and more. CCAvenue has successfully achieved the ISO/IEC 27001:2013 certification in addition to being PCI DSS 3.2 compliant.