CCAvenue's Multilingual Checkout Page enables you to reach out to a larger target audience
24th Oct, 2019
Nearly 44% of the Indian population prefer to speak in Hindi as their first language. By the year 2021, internet users speaking Hindi are estimated to surpass those speaking English in India. Overall, there are nearly 30 major languages frequently spoken in the country such as Bengali, Telugu, Marathi, Tamil and Urdu that have more than a million speakers each. Similarly, India will be witnessing a rise of about 40 percent in the number of internet users, while the count of smartphones is expected to double by 2023, as per a McKinsey report.
Considering this anticipated rise in internet and smartphone usage, top ecommerce websites such as Amazon and Flipkart have started adding support for Indian languages such as Hindi which will help users from across the country especially in Tier II and Tier III cities to shop conveniently in their own language. With Amazon's active language support for its Android app and mobile site, customers will now be able to read detailed product description, manage account information, view discounts and cashbacks, place orders, make payments, track their orders and view order history in Hindi. Similarly Flipkart has also announced the introduction of a Hindi interface to engage more than 200 million customers coming online to visit its ecommerce portal.
As more and more online merchants are now switching to multiple language options on their ecommerce portals for the convenience of their customers, it becomes crucial for the payment platform to have a multilingual checkout page which makes the online payment seamless for the customer. The CCAvenue Multilingual Checkout Page will help its merchants deliver a "localized" shopping and payments experience and reach out to all sections of consumers. CCAvenue's multilingual payments page combined with its capability to process transactions in 27 currencies will empower merchants to deliver a seamless customer experience in India and abroad.
The bifurcation of language options available on CCAvenue's platform is listed below:
As a pioneer in the digital payment space, CCAvenue has been at the forefront of setting new standards in customer experience. Being pro-active, CCAvenue has already recognized that Language is a significant aspect of communication in ecommerce and therefore the payment platform was one of the first Indian payment gateways to implement a multi-lingual payment checkout in 2015.
With the addition of multilingual checkout page, CCAvenue has helped deliver an enhanced user experience and increased transaction success rates for thousands of ecommerce websites onboard its platform. This multi-lingual support has helped these merchants to widen their target audience and expand their businesses considerably.
Considering this anticipated rise in internet and smartphone usage, top ecommerce websites such as Amazon and Flipkart have started adding support for Indian languages such as Hindi which will help users from across the country especially in Tier II and Tier III cities to shop conveniently in their own language. With Amazon's active language support for its Android app and mobile site, customers will now be able to read detailed product description, manage account information, view discounts and cashbacks, place orders, make payments, track their orders and view order history in Hindi. Similarly Flipkart has also announced the introduction of a Hindi interface to engage more than 200 million customers coming online to visit its ecommerce portal.
As more and more online merchants are now switching to multiple language options on their ecommerce portals for the convenience of their customers, it becomes crucial for the payment platform to have a multilingual checkout page which makes the online payment seamless for the customer. The CCAvenue Multilingual Checkout Page will help its merchants deliver a "localized" shopping and payments experience and reach out to all sections of consumers. CCAvenue's multilingual payments page combined with its capability to process transactions in 27 currencies will empower merchants to deliver a seamless customer experience in India and abroad.
The bifurcation of language options available on CCAvenue's platform is listed below:
| Indian Languages | International Languages |
| Hindi | English |
| Marathi | Arabic |
| Gujarati | Chinese Simplified |
| Bengali | Chinese Traditional |
| Tamil | French |
| Telugu | Deutsch |
| Kannada | Italian |
| Punjabi | Japanese |
| Portuguese | |
| Spanish |
As a pioneer in the digital payment space, CCAvenue has been at the forefront of setting new standards in customer experience. Being pro-active, CCAvenue has already recognized that Language is a significant aspect of communication in ecommerce and therefore the payment platform was one of the first Indian payment gateways to implement a multi-lingual payment checkout in 2015.
With the addition of multilingual checkout page, CCAvenue has helped deliver an enhanced user experience and increased transaction success rates for thousands of ecommerce websites onboard its platform. This multi-lingual support has helped these merchants to widen their target audience and expand their businesses considerably.
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