India’s first listed fintech company and operator of CCAvenue, has integrated Amazon Pay Balance into its payment infrastructure, further strengthening one of India’s largest digital payment ecosystems.

Unveiled at Global Fintech Fest 2026, the integration enables CCAvenue merchants to offer millions of customers faster, trusted, and frictionless payments using Amazon Pay Balance, while boosting conversions and digital adoption, marking a significant step toward accelerating digital payment adoption and financial inclusion across the country.

Customers can now use Amazon Pay Balance across CCAvenue's extensive merchant network, making online purchases faster and easier. With more than 70 million customers, Amazon Pay Balance offers a trusted, seamless payment experience the integration extends this familiar payment experience to millions of additional online merchants.

For merchants, the integration delivers higher payment success rates through smoother transactions. Deep-link integration ensures every payment is secure and seamless, reducing checkout abandonment. Additionally, the enhanced customer experience designed to drive greater acceptance and loyalty among users, translating into more business opportunities for participating merchants.

Speaking on the alliance Vivek Patel, Chief Marketing Officer, from AvenuesAI said: "At AvenuesAI, our mission is to simplify digital commerce for businesses of all sizes. With Amazon Pay Balance now integrated into our CCAvenue platform, merchants can unlock higher conversions while providing customers a frictionless and trusted payment experience."

Commenting on the integration Neha Gupta Mahatame, Director, Stored Value and Gifting, Amazon Pay mentioned: "Our goal is to make digital transactions as intuitive, secure, and rewarding as possible. Bringing Amazon Pay Balance to CCAvenue’s expansive network extends our trusted payment experience to millions of additional merchants and their customers."

By combining CCAvenue’s scale with Amazon Pay, this partnership is set to reshape digital checkout experiences and reinforce India's shift toward a cashless, digital-first economy.

About CCAvenue
CCAvenue, the flagship brand of AvenuesAI Limited, is a PCI DSS 3.2.1 compliant payments platform for eCommerce businesses in India. The organization serves millions of merchants spread across verticals such as Retail, Travel, Real Estate, Telecommunication, Government departments, and Utility billers, Hospitality, Education and Healthcare. It enables merchants to accept online payments through a spectrum of new-age payment options including 6 major Credit Cards, 97+ Debit Cards (All MasterCard / Visa / Maestro / RuPay Cards), Amex EzeClick, 58+ Net Banking, Mobile Wallets, UPI and up to 15 Multi Bank EMI options.

About Amazon Pay
Amazon Pay is a trusted, convenient, and rewarding way to pay for anything, anywhere on and off Amazon.in. Amazon Pay provides a wide choice of payment methods including Amazon Pay UPI, Amazon Pay Balance, Amazon Pay Later, and the Amazon Pay ICICI Bank Credit Card making everyday payments safe, fast, and frictionless for customers and merchants across India.

About AvenuesAI Limited
AvenuesAI Limited (formerly Infibeam Avenues Ltd) (“Company”) is one of the leading global financial technology (fintech) companies offering comprehensive digital payment and artificial intelligence (AI) solutions across industry verticals. The company’s payment infrastructure suite includes acquiring and issuing solutions, as well as core payment infrastructure for banks. Company’s flagship brand CCAvenue powers one of India’s largest Payment Gateway (PG) platforms, offering over 200 payment options that enable merchants to accept payments through websites and mobile devices in 27 international currencies. As part of its diversified digital ecosystem, Rediff.com, a subsidiary of AvenuesAI Limited (formerly Infibeam Avenues Ltd), strengthens the Company’s position in the AI-driven commerce and content platform space. Rediff’s offerings, combined with AvenuesAI’s advanced fintech and AI capabilities, enable a unified ecosystem of payments, platforms, and digital services that drive value across consumer and enterprise segments. The company processed transaction worth INR 8.67 trillion (US$ 106 billion) in FY25 across payments and platforms and serves over 10 million clients across its digital payments and platform businesses, catering to merchants, enterprises, corporations, governments, and financial institutions in both domestic and international markets. AvenuesAI’s international operations span the United Arab Emirates, Kingdom of Saudi Arabia, Australia, and the United States of America, with additional presence in Oman, where it partners with three of the country’s largest banks.