A premier payments brand of AvenuesAI Ltd., CCAvenue is thrilled to collaborate with WhatsApp to empower businesses with enhanced and seamless digital payment experiences through WhatsApp in Threads payments.

Through this integration, millions of businesses across the country will gain access to faster, more secure and streamlined payment experiences, combining CCAvenue's robust payment infrastructure with WhatsApp’s extensive digital ecosystem.

The alignment brings merchants closer to their customers with a mobile-first checkout that offers multiple payment options and completes transactions in a few steps, making it more convenient for customers while creating a better digital commerce ecosystem for merchants.

Further, it enables WhatsApp in Threads payments, which eliminates friction at the point of transaction for a smoother checkout experience. This makes merchant payment links payable natively inside the WhatsApp chat instead of redirecting the user out to a browser or an app. By bridging the gap between digital engagement and payment completion, it helps businesses improve the transaction experience and gives customers a convenient and secure way to shop online.

Speaking on the occasion, Mr. Pankaj Dedhia, Group Chief Business Officer at AvenuesAI Limited, said: "We are privileged to associate with WhatsApp and introduce the WhatsApp in Threads payments. This launch represents an important milestone in our journey towards making digital payments simpler, faster and seamless for businesses. By unifying CCAvenue’s payment capabilities and WhatsApp’s digital ecosystem, we aspire to create a more connected payment experience for businesses and their customers."

Ms. Shweta Bajpai, Director - Payments, FinServ & Technology at WhatsApp (India) added: "We are thrilled to align our efforts with the multi-featured payment gateway as an initiative to cater to multiple businesses with an enhanced payment experience. For millions of businesses in India, WhatsApp is already where the conversation with a customer happens. WhatsApp in Threads payments brings the payment into that same conversation - ssimplifying the customer's journey and helping merchants enable seamless digital commerce, supported by CCAvenue's payment gateway."

Launch at GFF 2026
The WhatsApp in Threads payments based collaboration was launched on September 9, 2026 at 3:00 pm in Mumbai at the Global Fintech Fest 2026. The said event featured an announcement of the partnership by senior representatives from CCAvenue and WhatsApp. Further, attendees witnessed a showcasing of the capabilities of WhatsApp in Threads payments and its potential to transform the way businesses engage with customers to accept digital payments.

About CCAvenue
CCAvenue, the flagship brand of AvenuesAI Limited, is a PCI DSS 3.2.1 compliant payments platform for eCommerce businesses in India. The organization serves millions of merchants spread across verticals such as Retail, Travel, Real Estate, Telecommunication, Government departments, and Utility billers, Hospitality, Education and Healthcare. It enables merchants to accept online payments through a spectrum of new-age payment options including 6 major Credit Cards, 97+ Debit Cards (All MasterCard / Visa / Maestro / RuPay Cards), Amex EzeClick, 58+ Net Banking, Mobile Wallets, UPI and up to 15 Multi Bank EMI options.

About WhatsApp
About AvenuesAI Limited
AvenuesAI Limited (formerly Infibeam Avenues Ltd) ("Company") is one of the leading global financial technology (fintech) companies offering comprehensive digital payment and artificial intelligence (AI) solutions across industry verticals. The company's payment infrastructure suite includes acquiring and issuing solutions, as well as core payment infrastructure for banks. Company’s flagship brand CCAvenue powers one of India's largest Payment Gateway (PG) platforms, offering over 200 payment options that enable merchants to accept payments through websites and mobile devices in 27 international currencies. As part of its diversified digital ecosystem, Rediff.com, a subsidiary of AvenuesAI Limited (formerly Infibeam Avenues Ltd), strengthens the Company’s position in the AI-driven commerce and content platform space. Rediff’s offerings, combined with AvenuesAI’s advanced fintech and AI capabilities, enable a unified ecosystem of payments, platforms, and digital services that drive value across consumer and enterprise segments. The company processed transactions worth INR 5.04 trillion (US$ 53.4 billion) in FY26 across payments and platforms and serves over 10 million clients across its digital payments and platform businesses, catering to merchants, enterprises, corporations, governments, and financial institutions in both domestic and international markets. AvenuesAI's international operations span the United Arab Emirates, the Kingdom of Saudi Arabia, Australia, and the United States of America, with an additional presence in Oman, where it partners with three of the country’s largest banks.