In line with its vision of accelerating financial inclusion and empowering enterprises with next-generation Fintech solutions, CCAvenue, the flagship digital payments brand of Infibeam Avenues Limited, announced a referral arrangement with Janata Sahakari Bank Limited Pune, during the prestigious Global Fintech Fest 2025. This collaboration is aimed at providing seamless digital payment capabilities and secure gateway services to the bank's merchants across India.

Through this referral arrangement, Janata Sahakari Bank Limited Pune will direct its merchants seeking robust digital payment infrastructure to CCAvenue. The partnership enables the bank to extend a broader set of customer-centric offerings powered by CCAvenue's technology, including API-led integrations and a comprehensive set of payment modes. Merchants will benefit from quick onboarding, reduced documentation, and access to secure, RBI-compliant solutions that support UPI, cards (credit/debit), Net Banking, wallets, BNPL, e-NACH, UPI Autopay, and more.

By leveraging CCAvenue's advanced merchant payment solutions, the bank will not only enhance convenience for its clients in sectors such as government, NGOs, education, housing societies, e-commerce, and retail but also generate additional revenue streams through transaction fees, MDR, and platform charges, all without the need for heavy infrastructure investment.

Speaking about the collaboration, Mr. Pankaj Dedhia, Group Chief Business Officer, Infibeam Avenues Limited, said, "We are delighted to partner with Janata Sahakari Bank Limited Pune under this referral arrangement. This association enables merchants to gain access to secure and innovative payment solutions while ensuring convenience through advanced technologies like API-based integrations. Together with the bank, we aim to unlock new growth opportunities for businesses across multiple industries."

Merchants of Janata Sahakari Bank Limited Pune will also enjoy a suite of value-added capabilities provided by CCAvenue, including multilingual checkout in 18 Indian languages, international payments in over 27 currencies, smart analytics dashboards, efficient fraud and risk management tools, and dynamic transaction routing. With these features, businesses will be able to not only accept digital payments more effectively but also access insights to drive customer engagement and growth.

About Janata Sahakari Bank Limited Pune
Janata Sahakari Bank Ltd. Pune was established on 18th October 1949 by people committed to social cause in Pune city. The Bank has always kept the goal of helping economically weaker section of the society and has carved a place as bank of masses and not only for classes. Janata Sahakari Bank Ltd. Pune is making steady progress and the Shareholders, Customers, Employees and Well-wishers are integral part of this progress. Their involvement and contribution is immense. Today the bank has a wide network of 71 Branches & 2 Extension counters spread all over Maharashtra & Gujarat State. Bank has implemented CORE BANKING TECHNOLOGY in 2005, which resulted in prompt and accurate services to customers. Now customers can do the transactions from any branch through any branch banking facility. Janata Sahakri Bank Limited Pune is dedicated to enabling dreams and building a sustainable future by delivering accessible and customer-centric financial services.

About CCAvenue
CCAvenue, the flagship brand of Infibeam Avenues Limited, is a PCI DSS 3.2.1 compliant payments platform for eCommerce businesses in India. The organization serves millions of merchants spread across verticals such as Retail, Travel, Real Estate, Telecommunication, Government departments, and Utility billers, Hospitality, Education and Healthcare. It enables merchants to accept online payments through a spectrum of new-age payment options including 6 major Credit Cards, 97+ Debit Cards (All MasterCard / Visa / Maestro / RuPay Cards), Amex EzeClick, 58+ Net Banking, Mobile Wallets, UPI and up to 15 Multi Bank EMI options.