At Global Fintech Fest (GFF) 2026, CCAvenue, the payments technology brand of AvenuesAI Limited, showcased its move towards passkey-based authentication, enabling a faster, more secure and seamless payment experience for merchants and customers.

Passkeys are emerging as a next-generation approach to online authentication, allowing users to verify their identity using the biometric or device-based authentication already available on their devices, such as Face ID, Touch ID, fingerprint recognition or a device PIN. Built on cryptographic, device-bound credentials, passkeys can reduce dependence on passwords and traditional authentication methods while making the payment journey simpler and more intuitive.

Leading payment networks including Visa, Mastercard and NPCI are advancing biometric and device-based authentication capabilities for digital payments. Visa Payment Passkey and Mastercard Payment Passkey, for example, enable consumers to authenticate payments using a fingerprint, face scan or device credential. NPCI has also introduced on-device biometric authentication as an additional authentication option for UPI transactions, subject to applicable requirements and limits.

CCAvenue is working with leading payment ecosystem players, including Visa, Mastercard and NPCI, to bring these emerging authentication capabilities to its Indian merchant and customer ecosystem. By integrating passkey-based authentication with its payment infrastructure, CCAvenue aims to help merchants offer customers a faster, more secure and frictionless checkout experience, while supporting the industry's broader shift towards tokenised and device-based payments.

For customers, this means authentication can become as simple as a quick look, a fingerprint or a device confirmation, rather than remembering passwords or relying on additional authentication steps. Passkeys can also help strengthen security because the underlying biometric information remains on the user's device, while cryptographic credentials are used to authenticate the transaction.

Speaking on the occasion, Mr. Vishwas Patel, Managing Director and CEO at AvenuesAI Limited, said: "Passkeys are transforming the way customers authenticate digital payments by bringing speed, security and convenience together. With familiar methods such as Face ID, Touch ID and other biometrics, customers can authenticate transactions quickly without relying on traditional passwords and authentication journeys. At CCAvenue, we are working with leading payment ecosystem players to bring these capabilities to our merchants and customers, helping create a more seamless and trusted payment experience."

About CCAvenue
CCAvenue, the flagship brand of AvenuesAI Limited, is a PCI DSS 3.2.1 compliant payments platform for eCommerce businesses in India. The organization serves millions of merchants spread across verticals such as Retail, Travel, Real Estate, Telecommunication, Government departments, and Utility billers, Hospitality, Education and Healthcare. It enables merchants to accept online payments through a spectrum of new-age payment options including 6 major Credit Cards, 97+ Debit Cards (All MasterCard / Visa / Maestro / RuPay Cards), Amex EzeClick, 58+ Net Banking, Mobile Wallets, UPI and up to 15 Multi Bank EMI options.

About AvenuesAI Limited
AvenuesAI Limited (formerly Infibeam Avenues Ltd) ("Company") is one of the leading global financial technology (fintech) companies offering comprehensive digital payment and artificial intelligence (AI) solutions across industry verticals. The company’s payment infrastructure suite includes acquiring and issuing solutions, as well as core payment infrastructure for banks. Company's flagship brand CCAvenue powers one of India's largest Payment Gateway (PG) platforms, offering over 200 payment options that enable merchants to accept payments through websites and mobile devices in 27 international currencies. As part of its diversified digital ecosystem, Rediff.com, a subsidiary of AvenuesAI Limited (formerly Infibeam Avenues Ltd), strengthens the Company’s position in the AI-driven commerce and content platform space. Rediff’s offerings, combined with AvenuesAI's advanced fintech and AI capabilities, enable a unified ecosystem of payments, platforms, and digital services that drive value across consumer and enterprise segments. The company processed transactions worth INR 5.04 trillion (US$ 53.4 billion) in FY26 across payments and platforms and serves over 10 million clients across its digital payments and platform businesses, catering to merchants, enterprises, corporations, governments, and financial institutions in both domestic and international markets. AvenuesAI's international operations span the United Arab Emirates, the Kingdom of Saudi Arabia, Australia, and the United States of America, with an additional presence in Oman, where it partners with three of the country's largest banks.