CCAvenue, a leading omni-channel payment aggregator brand of Infibeam Avenues Limited, today announced that it has become the first payment aggregators in the country to go live on NPCI Bharat BillPay Ltd. (NBBL)'s Banking Connect - a next-generation interoperable infrastructure for Netbanking payments. The launch was announced in the presence of Ms. Noopur Chaturvedi, MD and CEO, NBBL along with Mr. Tanaji Khot representing its Merchant Partner, Bajaj Finance Ltd. & Mr. Pankaj Dedhia - CBO CCAvenue India at the CCAvenue Booth at the GFF.

The Banking Connect feature developed by the NBBL, refines the conventional Netbanking payment journey by offering faster transaction processing, better user experience, and improved bank-side efficiencies. Customers using Net Banking options to make payments can now also use QR & Intent along with the traditional redirect flow. This would help make the transaction more secure and seamless, without the hassles of remembering the login id & passwords. Through this integration on the CCAvenue platform, Bajaj Finance customers can now repay their loans via Netbanking in a more seamless, secure, and time-efficient manner.

This initiative stems from the trust and strategic collaboration between Bajaj Finance and CCAvenue over years of partnership. By implementing the Banking Connect, CCAvenue's robust technology infrastructure will help Bajaj Finance streamline its digital loan repayment collections, reduce friction for its customers, and improve transaction success rates. The collaboration also showcases both companies' commitment to innovation and customer-centric solutions in the Fintech space.

Speaking on this development, Mr.Tanaj Khot (Sr. Head - Banking & PG Projects), Bajaj Finance Ltd. said: "We are delighted to partner with CCAvenue to become one of the first merchants in India to adopt NBBL's Banking Connect for our loan repayments. This state-of-the-art payment journey will make it significantly easier for our customers to complete repayments quickly and securely. CCAvenue's expertise and technology support have been pivotal in bringing this integration to life, and together we look forward to delivering enhanced payment experiences that benefit both our organisation and the millions of customers we serve."

Commenting on the launch, Mr. Pankaj Dedhia, Group Chief Business Officer at Infibeam Avenues Limited, stated: "Our long-standing relationship with Bajaj Finance has always been anchored in trust and innovation. We are proud to enable Bajaj Finance as one of the first merchants to go live with NBBL's Banking Connect for Net Banking loan repayments. This integration strengthens Bajaj Finance's repayment ecosystem while reaffirming CCAvenue's role as a technology leader in the payments sector. By working closely together, we aim to empower customers with faster, more seamless, and highly secure ways to transact digitally."

The announcement was made at the Global Fintech Fest 2025 in Mumbai, underscoring both companies' commitment to shaping the future of financial technology. This achievement highlights how strategic alliances can drive meaningful innovations that improve processes for merchants and enhance convenience for customers across India.

About Bajaj Finance Ltd.
Bajaj Finance Ltd., a subsidiary of Bajaj Finserv, is one of India's most diversified non-banking financial companies with products across Consumer Finance, SME Finance, and Commercial Lending, along with a wide range of digital payment solutions. BFL has a pan-India presence with a wide network of consumer branches, rural locations, and a vast distribution footprint covering more than 33,000 points and 150,000 retail stores. The company offers a comprehensive range of financial products, including personal loans, home loans, loans against property, commercial vehicle financing, and more.

About CCAvenue
CCAvenue, the flagship brand of Infibeam Avenues Limited, is a PCI DSS 3.2.1 compliant payments platform for eCommerce businesses in India. The organization serves millions of merchants spread across verticals such as Retail, Travel, Real Estate, Telecommunication, Government departments, and Utility billers, Hospitality, Education and Healthcare. It enables merchants to accept online payments through a spectrum of new-age payment options including 6 major Credit Cards, 97+ Debit Cards (All MasterCard / Visa / Maestro / RuPay Cards), Amex EzeClick, 58+ Net Banking, Mobile Wallets, UPI and up to 15 Multi Bank EMI options.