CCAvenue, India’s leading digital payments powerhouse and a flagship brand of AvenuesAI, today announced the launch of Tap to Own Device (TTOD) at the Global Fintech Fest (GFF) 2026. Powered by CCAvenue’s SoftPOS SDK, the solution enables compatible smartphones to function as payment acceptance devices, allowing customers to make payments by simply tapping their contactless credit or debit card on the back of the smartphone.

TTOD brings contactless card acceptance directly to a smartphone, reducing the need for conventional POS hardware in applicable use cases. With the solution, a merchant can use a compatible smartphone equipped with CCAvenue’s SoftPOS technology to accept contactless card payments. The customer simply selects the tap-to-pay option, taps their contactless card on the back of the phone and completes the transaction, with a PIN required for transactions above the applicable threshold.

The solution is designed to make digital payment acceptance more accessible and flexible for businesses, particularly in environments where mobility and ease of deployment are important. For instance, a small retailer, delivery executive, service professional or mobile merchant can potentially use a compatible smartphone as a payment acceptance device, enabling them to accept contactless card payments without depending solely on traditional POS terminals.

Speaking on the launch, Vishwas Patel, Managing Director & CEO at AvenuesAI Limited, said, "With TTOD, we are taking payment acceptance beyond the traditional POS terminal and bringing it to the smartphone. Our SoftPOS technology enables businesses to use compatible mobile devices to accept contactless card payments in a simple and convenient manner. This gives merchants greater flexibility in how they accept payments and can make card acceptance more accessible across a wider range of business use cases."

CCAvenue’s SoftPOS SDK provides the underlying technology required to enable contactless card acceptance on compatible mobile devices. The solution incorporates security components, software-based protection and an attestation server, along with cloud hosting and monitoring and reporting capabilities. It also supports EMV payment configuration and helps provide a secure and scalable foundation for smartphone-based payment acceptance.

With TTOD, CCAvenue aims to expand the role of the smartphone from a payment instrument to a payment acceptance device, giving merchants greater flexibility while creating new possibilities for mobile and on-the-go card acceptance.

About CCAvenue
CCAvenue, the flagship brand of AvenuesAI Limited, is a PCI DSS 3.2.1 compliant payments platform for eCommerce businesses in India. The organization serves millions of merchants spread across verticals such as Retail, Travel, Real Estate, Telecommunication, Government departments, and Utility billers, Hospitality, Education and Healthcare. It enables merchants to accept online payments through a spectrum of new-age payment options including 6 major Credit Cards, 97+ Debit Cards (All MasterCard / Visa / Maestro / RuPay Cards), Amex EzeClick, 58+ Net Banking, Mobile Wallets, UPI and up to 15 Multi Bank EMI options.

About AvenuesAI Limited
AvenuesAI Limited (formerly Infibeam Avenues Ltd) ("Company") is one of the leading global financial technology (fintech) companies offering comprehensive digital payment and artificial intelligence (AI) solutions across industry verticals. The company's payment infrastructure suite includes acquiring and issuing solutions, as well as core payment infrastructure for banks. Company’s flagship brand CCAvenue powers one of India's largest Payment Gateway (PG) platforms, offering over 200 payment options that enable merchants to accept payments through websites and mobile devices in 27 international currencies. As part of its diversified digital ecosystem, Rediff.com, a subsidiary of AvenuesAI Limited (formerly Infibeam Avenues Ltd), strengthens the Company’s position in the AI-driven commerce and content platform space. Rediff’s offerings, combined with AvenuesAI’s advanced fintech and AI capabilities, enable a unified ecosystem of payments, platforms, and digital services that drive value across consumer and enterprise segments. The company processed transactions worth INR 5.04 trillion (US$ 53.4 billion) in FY26 across payments and platforms and serves over 10 million clients across its digital payments and platform businesses, catering to merchants, enterprises, corporations, governments, and financial institutions in both domestic and international markets. AvenuesAI’s international operations span the United Arab Emirates, the Kingdom of Saudi Arabia, Australia, and the United States of America, with an additional presence in Oman, where it partners with three of the country’s largest banks.