CCAvenue, AvenuesAI’s leading digital payments brand, today announced its strategic collaboration with Shiprocket, India’s largest new-age end-to-end horizontal e-commerce enablement platform, to enable fastrr Checkout, a service designed to create a swift and more seamless payment experience for online buyers. Scheduled to launch at the prestigious Global Fintech Fest (GFF) 2026 in Mumbai on September 10, 2026, the collaboration is set to strengthen the digital checkout experience for India’s rapidly expanding eCommerce ecosystem.

Through this alignment, businesses leveraging Shiprocket’s eCommerce ecosystem, will be able to offer their customers a streamlined checkout experience powered by CCAvenue’s robust and secure payment infrastructure. Created to simplify the payment journey, the solution reduces checkout friction and enables customers to complete transactions through a convenient, seamless digital payment experience.

fastrr Checkout is Shiprocket’s AI-powered checkout solution, designed to accelerate purchases through features such as one-click checkout, intelligent payment routing, address autofill and seamless login. It also supports multiple payment options and features designed to reduce checkout drop-offs and improve conversions.

By combining Shiprocket’s eCommerce capabilities with CCAvenue’s comprehensive payment ecosystem, the collaboration aims to deliver a more efficient checkout experience and make payments easier for customers. The collaboration further strengthens the connection between eCommerce and digital payments, providing merchants with an integrated ecosystem to support their online commerce journey and enhance the customer experience at checkout.

Speaking on the alliance, Mr. Pankaj Dedhia, Group Chief Business Officer at AvenuesAI Limited, said: "We are honoured to be a part of this esteemed event and to join forces with Shiprocket to enable fastrr Checkout. By integrating Shiprocket’s eCommerce ecosystem with CCAvenue’s payment capabilities, the collaboration aims to deliver a faster, seamless checkout experience. This alignment marks another step towards simplifying digital commerce and helping merchants deliver secure, convenient and frictionless payment experiences."

Mr. Gaurav Magla, CEO, fastrr by Shiprocket, added: “We are glad to partner with CCAvenue to enable fastrr Checkout for businesses across the Shiprocket ecosystem. Integrating Shiprocket’s eCommerce technology with CCAvenue’s payment infrastructure will help us make checkout swifter, simpler and more convenient. Through this association, we look forward to helping businesses enhance customer experiences and drive greater efficiency across their digital commerce journey.”

About CCAvenue
CCAvenue, the flagship brand of AvenuesAI Limited, is a PCI DSS 3.2.1 compliant payments platform for eCommerce businesses in India. The organization serves millions of merchants spread across verticals such as Retail, Travel, Real Estate, Telecommunication, Government departments, and Utility billers, Hospitality, Education and Healthcare. It enables merchants to accept online payments through a spectrum of new-age payment options including 6 major Credit Cards, 97+ Debit Cards (All MasterCard / Visa / Maestro / RuPay Cards), Amex EzeClick, 58+ Net Banking, Mobile Wallets, UPI and up to 15 Multi Bank EMI options.

About Shiprocket
Shiprocket is India's largest eCommerce enablement platform, helping MSMEs sell, ship and grow across channels. Since its founding, Shiprocket has expanded from a shipping aggregator into a full-stack commerce platform spanning marketing tech, checkout, omnichannel enablement and AI-powered merchant tools, serving over 224,000 active merchants and processing over 215 million transactions in a year. Shiprocket Limited listed on the NSE and BSE on August 19, 2026.

About AvenuesAI Limited
AvenuesAI Limited (formerly Infibeam Avenues Ltd) ("Company") is one of the leading global financial technology (fintech) companies offering comprehensive digital payment and artificial intelligence (AI) solutions across industry verticals. The company’s payment infrastructure suite includes acquiring and issuing solutions, as well as core payment infrastructure for banks. Company’s flagship brand CCAvenue powers one of India’s largest Payment Gateway (PG) platforms, offering over 200 payment options that enable merchants to accept payments through websites and mobile devices in 27 international currencies. As part of its diversified digital ecosystem, Rediff.com, a subsidiary of AvenuesAI Limited (formerly Infibeam Avenues Ltd), strengthens the Company’s position in the AI-driven commerce and content platform space. Rediff’s offerings, combined with AvenuesAI’s advanced fintech and AI capabilities, enable a unified ecosystem of payments, platforms, and digital services that drive value across consumer and enterprise segments. The company processed transactions worth INR 5.04 trillion (US$ 53.4 billion) in FY26 across payments and platforms and serves over 10 million clients across its digital payments and platform businesses, catering to merchants, enterprises, corporations, governments, and financial institutions in both domestic and international markets. AvenuesAI’s international operations span the United Arab Emirates, the Kingdom of Saudi Arabia, Australia, and the United States of America, with an additional presence in Oman, where it partners with three of the country’s largest banks.