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CCAvenue launches India's first Social Network In-stream Payment Collection Service
18th April, 2013 - Mumbai, India
3 out of 4 internet users in India are on Social Media. With 65 million users, Facebook alone has attracted more than 50% of the online internet population. Moreover, internet users in India on an average spend approximately 1/2 an hour online daily and almost 30% of this time is spent on visiting Social Networks.

Online businesses cannot afford to miss out on this social media phenomenon. It would be prudent for them to get onto the social media bandwagon by restructuring their business model suitably.

Keeping this in mind, CCAvenue, South Asia's leading payment gateway provider, has introduced CCAvenue S.N.I.P.™(Social Network In-Stream Payments) Collection Service, which harnesses the power of social media to increase the business potential of its merchants. CCAvenue S.N.I.P.™ enables businesses to sell and collect payments in-stream and real-time on social networks like Facebook, Twitter, Pinterest, Tumblr, Instagram, Whatsapp, Google+ and many more. When customers click the CCAvenue S.N.I.P.™ link on the page, they are immediately redirected to the CCAvenue mobile-friendly payment page where the transaction is completed.


Mr. Mohan Nair, Chief Marketing Officer of Avenues India, states, "With CCAvenue S.N.I.P.™, there aren't any shopping carts or lengthy forms to fill. There aren't any tedious processes for checking out either. You just snip right through the entire process instantly!! Get on-board the Social Network, widen your customer net and enhance opportunities for your business!" Merchants can manage their S.N.I.P. campaign directly from their CCAvenue M.A.R.S. Account. They can CREATE the campaign, PUBLISH it on social media and COLLECT payments instantly.

CCAvenue S.N.I.P.™ also generates a mobile-friendly QR code that can be printed in all offline media like newspapers, magazines and posters. Customers simply need to click and capture the code on their mobile phones and proceed to the CCAvenue mobile-friendly payment page.

India has more potential social media users than any other country because of its large youth population. More than half of its population is below 25 years of age and over 75% below 35 years. India's first true Social Commerce Service, CCAvenue S.N.I.P.™ will enable merchants leverage on the Social Network platform, thereby increasing their sales to stay ahead of their competitors!!