August 2015

Enjoy the best transaction success rates with CCAvenue's unique features

Frequent transaction failures on eCommerce websites result in customer frustration, abandoned shopping carts and loss of business for merchants. Customers facing these issues may never visit the website again, severely impacting the long-term business potential of the merchant too. In a bid to safeguard and augment your online business, CCAvenue, your preferred payment gateway, offers innovative features like Smart Dynamic Routing, Transaction Booster and the Retry Option (described below). Avail these smart features to deliver greater customer satisfaction, boost success rates and enhance your revenue earning capacity substantially!!

Smart Dynamic Routing
Gateways of multiple banks are assigned across your CCAvenue Account. In the event of downtimes, scheduled maintenance, load on bank servers etc., our intelligence algorithms help detect drop in success rates and automatically route all transactions through another bank's gateway, ensuring that the conversion statistics always remain on the higher end.

Retry Option
When the customer's transaction fails due to reasons like wrong card details provided, incorrect payment option selected, bank downtime, etc., then going through the entire process of filling the payment details can be tedious and time consuming. Our smart retry system avoids these steps by redirecting the customer to an intermediary page while displaying the reason for failure. He gets up to three attempts to use the same payment option or choose an alternate payment option to complete the purchase successfully.

Transaction Booster
In the event of downtime or fluctuation of any particular selected payment option, CCAvenue's Transaction Booster notifies customers with appropriate alerts on the payment page, while allowing them to pay using another payment option. This helps maintain session integrity, boosts transaction success rates and improves the customer experience.

INDUSTRY NEWS

	Online Agriculture Marketplace Source: Medianama Read more

	Infibeam files Draft Papers for its Rs 450 Crore IPO Source: Medianama Read more

	eCommerce Companies Help India Post Bolster its Revenue by 37% Source: iamwire Read more

	8 Must Have Practices A Startup Culture Should Have! Source: iamwire Read more

	Commerce Ministry meets State Representatives to discuss FDI in E-commerce Source: Techcircle Read more

	Flipkart to do A Myntra; May go app-only From September Source: Techcircle Read more

	Dazo Launches Service That Lets Customers Order Based On Mood Source: NextBigWhat Read more

	And Now, 250 Crores worth Houses Sold Online (In 19 Hours) Source: NextBigWhat Read more

	Snapdeal to offer Assisted E-commerce for Semi-Urban and Rural Customers Source: YourStory Read more

	E-commerce Email Marketing: Customer Expectations v/s Reality Source: YourStory Read more

Disclaimer: We do not claim ownership over the images / articles appearing in the Industry News section. They are used for information purposes only and in no way are meant to claim ownership over any of the above mentioned. All photos, videos, articles, etc. are copyrighted to their original owners.

CCAvenue is an end-to-end PCI-DSS Compliant payment-processing solution provider, catering to nearly 3 million merchants across all payments businesses. With its path-breaking technology in the Fintech space, CCAvenue is committed to redefine user experience, improve transaction success rates and increase the earning potential of web merchants exponentially.

Our comprehensive platform offers business enhancement tools that provide unparalleled product differentiation and are meticulously designed to expand the customer reach of our web merchants, taking their online businesses to the next level.