CCAvenue

India has only about 90 million English Speaking people out of its 1.2 billion plus population. The Top 6 newspapers in the country are in Hindi, Malayalam and Tamil languages. None are in English. To chart out the next phase of internet revolution in the country, major sites like MakeMyTrip, SnapDeal and Myntra have all rolled out multi lingual websites to allow shopping for their products and services in more and more local languages. So, why should a Payment gateway checkout / payments page be only in English?

CCAvenue PG has therefore launched its multilingual checkout / payment page with about 18 major Indian and International languages. The CCAvenue Multilingual Checkout Page will help its merchants deliver a "localized" shopping and payments experience and reach out to all sections of consumers. It engages consumers who prefer content in their native languages resulting in an enhanced user experience and increased transaction success rates.

Speaking at the launch of this feature, Mr. Vishwas Patel, CEO of CCAvenue said "At CCAvenue, we pride ourselves on offering products and solutions that are innovative, relevant and set new standards in customer/user experience. With the launch of our CCAvenue's multilingual checkout/payments page combined with our capability to process transactions in 27 currencies, it will certainly empower our merchants to deliver a seamless and a truly localized shopping and payments experience to their global customers. Just imagine a tamilian Indian be able to do the entire payments in tamil language and pay in the indian rupee or a French national be able to do the entire transaction in French and pay in EURO. That's a truly localized experience; our merchants can today deliver on a global scale, sitting out here in India, through our CCAvenue Payment Gateway".