CCAvenue

Online EMI offerings have already made a deep imprint in the Indian eCommerce space within a relatively short span of time. Realising the potential of this lucrative means of payment collection, CCAvenue, India's largest third-party payment aggregator, has enhanced its EMI bouquet with the addition of the American Express (Amex) EMI Option. More than 1 lakh eMerchants registered with CCAvenue.com stand to benefit from this move as they will now have the opportunity to achieve higher sales from Amex's rapidly growing customer base.

American Express is a global financial services giant, providing customers with easy access to products, insights and experiences that enrich lives and build business success. The Amex EMI offering on CCAvenue.com takes advantage of next generation financial technology to help customers make instant credit decisions while shopping online. The card issuer is currently present in all the major Indian cities with Delhi, Mumbai, Bengaluru, and Chennai being its traditional key markets. According to the latest RBI data, American Express card members spend on an average five times more than non-Amex cardholders.

Speaking on the move, Mr. Vishwas Patel, CEO, Avenues India, stated: "The inclusion of Amex's EMI offering on CCAvenue's innovative payment processing platform will enable Indian eCommerce businesses to upgrade and drive sales of their high value products too by making them more affordable to millions of consumers in India. Web merchants registered with us can avail this opportunity to grow their businesses, while providing their customers with more financial flexibility in their online purchases."

CCAvenue has developed the Multi Bank EMI solution that features the online EMI facilities of 11 leading banks such as the State Bank of India, HSBC Bank, ICICI Bank, Kotak Mahindra Bank, HDFC Bank, IndusInd Bank and Axis Bank. This Multi Bank EMI bouquet is aimed at meeting the challenges posed by changing consumption patterns and the emergence of a new breed of consumers driving online demand.

About American Express
American Express (Amex) is a leading global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. The company's total revenue, net of interest expense, rose 1.7 percent to USD 8.09 billion in the quarter ended 31st March 2016. Present in India since 1921, American Express provides high quality travel and payment services to individuals and businesses in the country. The card issuer is currently present in all the major Indian cities with Delhi, Mumbai, Bengaluru, and Chennai being its traditional key markets. American Express Card products available in India include the Green and Gold Charge Cards, Airline Co-brand Cards, the Corporate Charge Card, the Platinum Charge and the Credit Card. Learn more at www.americanexpress.com/in

About Avenues
With its headquarters in Mumbai, Avenues India has developed several cutting-edge solutions that are used by thousands of eMerchants spanning across South Asia. Its flagship brand, CCAvenue offers real-time, multi-currency online payment processing services for businesses in the major industry verticals. It is the only complete PG solution in the region that offers the full spectrum of Internet payment options including the 6 major Credit Cards, 98+ Debit Cards (All MasterCard /Visa /Maestro /RuPay Cards), Amex EzeClick, 53+ Net Banking, 16 Prepaid Instruments, 2 Mobile Payments and up to 11 Multi Bank EMI options. For more information, visit www.ccavenue.com