CCAvenue broadens its payment portfolio - Becomes India's first PG to partner with small finance bank Au FINANCIERS (INDIA) LIMITED
9th December, 2016
CCAvenue.com, the country's pioneer in the digital payments industry today announced that it has inked a partnership with Au FINANCIERS (INDIA) LIMITED, a small finance bank based in Rajasthan. Through this alliance, 1 lakh+ merchants registered with CCAvenue will now have an opportunity to offer AuFin's internet banking facility on their websites. At present, CCAvenue is the first and only PG in the country to have partnered with the bank.
AuFin India began its journey as a Non-Banking Finance Company to serve customers in the rural and semi-urban areas. On receiving a nod from Reserve Bank of India (RBI), AuFin has become one of the first few entities in the country to transition from an NBFC to a small finance bank. After formally commencing operations in 2017, AuFin envisions to operate with a network of 400 branches covering a minimum of 10 Indian states, within a year. The company aims to continue focusing on under-banked geographies by offering credit to micro-enterprises, agriculture and allied activities, and add banking services including acceptance of deposits to its portfolio. It will also leverage its existing customer base to raise deposits and offer transaction banking.
The addition of AuFin Bank's direct debit facility on CCAvenue.com will substantially benefit web merchants by enabling them to tap into the bank's fast-growing customer base and accept payments from its nationwide customers. Furthermore, the inclusion will simplify online payments for the bank's customers while they transact on leading eCommerce sites powered by CCAvenue. All AuFin Bank account holders will be able to make real-time payments conveniently and securely, through a direct debit to their accounts. Even those customers who are hesitant to use their debit cards in the eCommerce space will be able to make online purchases through this option.
Being India's largest third-party payment aggregator, CCAvenue constantly works towards expanding its network and making digital payments accessible to all by building alliances with various banks across the country. As the PG adds more and more payment options, eCommerce businesses can look forward to making some great progress ahead.
About AuFin
Based in Rajasthan, Au FINANCIERS (INDIA) LIMITED is a customer centric and service-driven financial institution, offering the best and trusted financial solutions to the entrepreneurial aspirations of the unreached and unbanked masses in the country. It was converted into a Public Ltd. entity in the year 2013. Currently, Au Financiers has over 300 branches spread over 10 states in the country. In September 2015, Au Financiers received an 'in principle' approval from the Reserve Bank of India (RBI) to operate as a Small Finance Bank, which will allow it to undertake basic banking activities of accepting deposits and lending. Au Financiers has close to 20 years of experience in serving the customer segments belonging to rural and semi-urban areas and majorly to under-banked geographies. After commencing its banking operations in the year 2017, the company aims to continue offering support to the un-reached geographies through a low-cost, technology-driven operating model with strong risk architecture by supplying credit to small business units; small and marginal farmers; micro and small industries; and other unorganized sector entities. To know more, visit www.aufin.in.
About Avenues
Headquartered in Mumbai, CCAvenue is a payments platform for ecommerce businesses in India. CCAvenue is designed to help its 1 lakh+ merchants accept online payments through a spectrum of new-age payment options including 6 major Credit Cards, 98+ Debit Cards (All MasterCard /Visa /Maestro /RuPay Cards), Amex EzeClick, 53+ Net Banking, 48 Bank IMPS, 16 Prepaid Instruments and up to 12 Multi Bank EMI options. CCAvenue now also offers UPI (Unified Payments Interface) and will soon be adding BBPS (Bharat Bill Payment System) payment facility on its platform. Backed by a 15-year history of industry firsts, outstanding innovations and prestigious accolades, CCAvenue offers a multi-channel payment platform, along with a bunch of disruptive features such as CCAvenue Checkout, CCAvenue S.N.I.P., CCAvenue Store Front, CCAvenue Card Storage Vault (tokenization) and more. CCAvenue has successfully achieved the ISO/IEC 27001:2013 certification in addition to being PCI DSS 3.2 compliant.
AuFin India began its journey as a Non-Banking Finance Company to serve customers in the rural and semi-urban areas. On receiving a nod from Reserve Bank of India (RBI), AuFin has become one of the first few entities in the country to transition from an NBFC to a small finance bank. After formally commencing operations in 2017, AuFin envisions to operate with a network of 400 branches covering a minimum of 10 Indian states, within a year. The company aims to continue focusing on under-banked geographies by offering credit to micro-enterprises, agriculture and allied activities, and add banking services including acceptance of deposits to its portfolio. It will also leverage its existing customer base to raise deposits and offer transaction banking.
The addition of AuFin Bank's direct debit facility on CCAvenue.com will substantially benefit web merchants by enabling them to tap into the bank's fast-growing customer base and accept payments from its nationwide customers. Furthermore, the inclusion will simplify online payments for the bank's customers while they transact on leading eCommerce sites powered by CCAvenue. All AuFin Bank account holders will be able to make real-time payments conveniently and securely, through a direct debit to their accounts. Even those customers who are hesitant to use their debit cards in the eCommerce space will be able to make online purchases through this option.
Being India's largest third-party payment aggregator, CCAvenue constantly works towards expanding its network and making digital payments accessible to all by building alliances with various banks across the country. As the PG adds more and more payment options, eCommerce businesses can look forward to making some great progress ahead.
About AuFin
Based in Rajasthan, Au FINANCIERS (INDIA) LIMITED is a customer centric and service-driven financial institution, offering the best and trusted financial solutions to the entrepreneurial aspirations of the unreached and unbanked masses in the country. It was converted into a Public Ltd. entity in the year 2013. Currently, Au Financiers has over 300 branches spread over 10 states in the country. In September 2015, Au Financiers received an 'in principle' approval from the Reserve Bank of India (RBI) to operate as a Small Finance Bank, which will allow it to undertake basic banking activities of accepting deposits and lending. Au Financiers has close to 20 years of experience in serving the customer segments belonging to rural and semi-urban areas and majorly to under-banked geographies. After commencing its banking operations in the year 2017, the company aims to continue offering support to the un-reached geographies through a low-cost, technology-driven operating model with strong risk architecture by supplying credit to small business units; small and marginal farmers; micro and small industries; and other unorganized sector entities. To know more, visit www.aufin.in.
About Avenues
Headquartered in Mumbai, CCAvenue is a payments platform for ecommerce businesses in India. CCAvenue is designed to help its 1 lakh+ merchants accept online payments through a spectrum of new-age payment options including 6 major Credit Cards, 98+ Debit Cards (All MasterCard /Visa /Maestro /RuPay Cards), Amex EzeClick, 53+ Net Banking, 48 Bank IMPS, 16 Prepaid Instruments and up to 12 Multi Bank EMI options. CCAvenue now also offers UPI (Unified Payments Interface) and will soon be adding BBPS (Bharat Bill Payment System) payment facility on its platform. Backed by a 15-year history of industry firsts, outstanding innovations and prestigious accolades, CCAvenue offers a multi-channel payment platform, along with a bunch of disruptive features such as CCAvenue Checkout, CCAvenue S.N.I.P., CCAvenue Store Front, CCAvenue Card Storage Vault (tokenization) and more. CCAvenue has successfully achieved the ISO/IEC 27001:2013 certification in addition to being PCI DSS 3.2 compliant.
INFIBEAM AVENUES
