CCAvenue.com enriches its payment platform, becomes the first and the only PG to offer Central Bank InstaEMI
15th January, 2016 - Mumbai, India
CCAvenue, India's leading payment solution provider added yet another feather to its cap. It is currently the only third-party payment aggregator in the country to offer Central Bank InstaEMI. With the inclusion of another EMI option, CCAvenue continues to grow its ever widening payment network.
This move has opened a new window for online transactions between 85% of Indian merchants powered by CCAvenue and Central Bank's credit card user base of over 5 lakh customers. CCAvenue merchants stand to gain directly through the InstaEMI payment option, as they can reach out to a larger customer base and multiply their revenues by manifold.
Central Bank of India, a nationalized bank, is among the oldest and largest commercial banks in India. In line with the guidelines from the RBI and Government of India, Central Bank has been playing an increasingly active role in promoting the key thrust areas of agriculture, small scale industries as also medium and large industries. It is the only PSU bank other than State Bank of India to offer online EMI option.
Mr. Vishwas Patel, Chief Executive Office, Avenues, spoke about this latest addition: "CCAvenue has always worked diligently to bring in innovative payment solutions for its retailers, so they can deliver a better online transaction experience to their customers. With the InstaEMI facility, merchants can encourage more transactions from those customers who intend to make high value purchases but cannot pay the full amount in one go. As more and more leading banks get included in our Multi Bank EMI option, our merchants can possibly look forward to making some great progress ahead".
About Central Bank of India
Established in 1911, Central Bank of India became the first Indian commercial bank which was wholly owned and managed by Indians. Central Bank of India holds a very prominent place among the Public Sector Banks, owing to the distribution of its large network in all 29 States as also in 6 out of 7 Union Territories in India. As on September, 2015, the bank has 4703 Branches, 4 Extension counters, along with 29 Satellite Offices at various centres throughout the length and breadth of India. During the last 105 years of its operations, the bank has faced many challenges but successfully transformed threats into business opportunity and excelled over its peers in the Banking industry.
About Avenues
With its headquarters in Mumbai, Avenues India has developed several cutting-edge solutions that are used by thousands of eMerchants globally. CCAvenue offers real-time, multi-currency online payment processing services for businesses in the major industry verticals. It is the only complete PG solution in the region that offers the full spectrum of Internet payment options including the 6 major Credit Cards, 98+ Debit Cards (All MasterCard /Visa /Maestro /RuPay Cards), Amex EzeClick, 53+ Net Banking, 9 Prepaid Instruments (including the MobiKwik and Paytm wallets), 2 Mobile Payments and up to 9 Multi Bank EMI options. For more information, visit www.ccavenue.com
This move has opened a new window for online transactions between 85% of Indian merchants powered by CCAvenue and Central Bank's credit card user base of over 5 lakh customers. CCAvenue merchants stand to gain directly through the InstaEMI payment option, as they can reach out to a larger customer base and multiply their revenues by manifold.Central Bank of India, a nationalized bank, is among the oldest and largest commercial banks in India. In line with the guidelines from the RBI and Government of India, Central Bank has been playing an increasingly active role in promoting the key thrust areas of agriculture, small scale industries as also medium and large industries. It is the only PSU bank other than State Bank of India to offer online EMI option.
Mr. Vishwas Patel, Chief Executive Office, Avenues, spoke about this latest addition: "CCAvenue has always worked diligently to bring in innovative payment solutions for its retailers, so they can deliver a better online transaction experience to their customers. With the InstaEMI facility, merchants can encourage more transactions from those customers who intend to make high value purchases but cannot pay the full amount in one go. As more and more leading banks get included in our Multi Bank EMI option, our merchants can possibly look forward to making some great progress ahead".
About Central Bank of India
About Avenues
With its headquarters in Mumbai, Avenues India has developed several cutting-edge solutions that are used by thousands of eMerchants globally. CCAvenue offers real-time, multi-currency online payment processing services for businesses in the major industry verticals. It is the only complete PG solution in the region that offers the full spectrum of Internet payment options including the 6 major Credit Cards, 98+ Debit Cards (All MasterCard /Visa /Maestro /RuPay Cards), Amex EzeClick, 53+ Net Banking, 9 Prepaid Instruments (including the MobiKwik and Paytm wallets), 2 Mobile Payments and up to 9 Multi Bank EMI options. For more information, visit www.ccavenue.com
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