CCAvenue

In its constant endeavor to offer the most extensive network of payment options to its 1 lakh+ web merchants, CCAvenue has integrated the widely used FreeCharge Wallet onto its ever-increasing payment platform. With this new addition, merchants registered with CCAvenue will be able to tap into the humongous customer base of FreeCharge Wallet, comprising 15 million users.

Since its inception in 2010, FreeCharge has been aggressively focusing on strengthening its ecosystem of partnerships to expand both its offline and online merchant base. Recently, the mobile commerce platform introduced a 'Chat & Pay' feature that connects customers with merchants to enable convenient and faster person-to-merchant (P2M) payments. The inclusion of FreeCharge's digital wallet on CCAvenue's secure payment gateway will provide millions of users with access to real-time, multi-currency online payment facility while they transact on major Indian eCommerce websites spanning across sectors like hospitality, retail, education, etc.

Talking about the latest integration with FreeCharge, Mr. Vishwas Patel, Chief Executive Officer at Avenues Group commented: "In the last few years, digital wallets have been transforming the eCommerce landscape with the addition of nearly 150 million users who find this payment mode quick and user-friendly. It complements CCAvenue's efforts to transform the market from cash to cashless. CCAvenue operates on a simple tenet, 'more options lead to more business' and we have always remained neutral by associating with third party wallets and not limited its services to a captive payment wallet of its own. This association will enable FreeCharge as a payment option for our 100000+ e-merchants and ensure incremental revenues for their business."

Commenting on the partnership with CCAvenue, Govind Rajan, Chief Operating Officer, FreeCharge said "We want to make FreeCharge wallet ubiquitous in both the online and offline space by creating an ecosystem of partnership. With CCAvenue, we will further strengthen our partner ecosystem and offer our customers a wider assortment of online merchants. Our endeavor is to build the payment OS for digital India and I am confident that alliances like this will help us move in the right direction."

About FreeCharge
FreeCharge is India's leading digital platform for recharge and utility payments, with a volume of over 200 million transactions annually. Consumers across the country use FreeCharge to make prepaid, post-paid, DTH and Electricity bill payments for numerous service providers in addition to numerous online and offline merchants. With an ecosystem of over 30 million registered users, FreeCharge is at the forefront of the mobile commerce revolution in India. The company launched its virtual card FreeCharge Go in January 2016, making FreeCharge Wallet the universally accepted wallet in India. For more details, please visit www.freecharge.com or download the FreeCharge app.

About Avenues
With its headquarters in Mumbai, Avenues India has developed several cutting-edge solutions that are used by thousands of eMerchants spanning across South Asia. CCAvenue offers real-time, multi-currency online payment processing services to businesses in major industry verticals. It is the only complete PG solution in the region that offers the full spectrum of Internet payment options including the 6 major Credit Cards, 98+ Debit Cards (All MasterCard /Visa/Maestro /RuPay Cards), Amex EzeClick, 53+ Net Banking, 11 Prepaid Instruments, 2 Mobile Payments and up to 9 Multi Bank EMI options. For more information, visit www.ccavenue.com.