CCAvenue

In a significant development, CCAvenue, India's leading eCommerce and payment solutions provider has partnered with Standard Chartered Bank to include Kuch Bhi on EMI (KBE) in its extensive payment bouquet. The addition of this payment mode will enable more than 1 lakh+ web merchants registered with CCAvenue to collect online payments conveniently from millions of customers who avail Standard Chartered Bank's credit card services.

Kuch Bhi on EMI by Standard Chartered Bank offers customers convenient EMI options so as to enable them in making high-value purchases with ease. During online transactions, customers can buy any product of their choice using their Standard Chartered Bank credit card and convert the purchase into easy monthly instalments. KBE allows customers to break down the total amount into pocket-friendly EMIs of flexible tenures ranging from 6 months to 48 months. With the inclusion of this payment option, CCAvenue merchants will now be able to able to tap into the large credit card user base of Standard Chartered Bank, and thereby give a boost to their online business.

Referring to the new addition, Mr. Vishwas Patel, CEO, Avenues Group, commented "Standard Chartered is India's largest international bank in terms of branch network. With this alliance, we aim to further strengthen our offering to CCAvenue merchants. KBE on CCAvenue powered websites will give our merchants instant access to the entire credit cardholder base of Standard Chartered Bank. Moreover, the new payment option will make lifestyle products accessible and affordable to all, and thereby bring a significant value addition to our merchants' business and the eCommerce space".

Since its inception, CCAvenue has worked diligently to integrate all the popular and innovative payment solutions on its platform. With the latest addition of Kuch Bhi on EMI facility, CCAvenue merchants can further encourage transactions on their website and multiply their revenues substantially. As more and more payment options are added to its platform this year, eCommerce businesses can look forward to making some great progress ahead.

About Standard Chartered
Standard Chartered Bank is a leading international banking group, with around 84,000 employees and a 150-year history in some of the world's most dynamic markets. Standard Chartered banks the people and companies driving investment, trade and the creation of wealth across Asia, Africa and the Middle East. Standard Chartered Bank's heritage and values are expressed in their brand promise, Here for good. Standard Chartered PLC is listed on the London and Hong Kong Stock Exchanges as well as the Bombay and National Stock Exchanges in India.

Standard Chartered Bank, India is the country's largest international bank with 100 branches in 43 cities, a combined customer base of around 2 million retail customers and around 2500 corporate and institutional relationships. Key client segments include Corporate & Institutional Banking, Commercial & Private Banking as well as Retail Banking. For more information, visit www.sc.com/in

About Avenues
With its headquarters in Mumbai, Avenues India has developed several cutting-edge solutions that are used by thousands of eMerchants spanning across South Asia. Its flagship brand, CCAvenue offers real-time, multi-currency online payment processing services for businesses in the major industry verticals. It is the only complete PG solution in the region that offers the full spectrum of Internet payment options including the 6 major Credit Cards, 98+ Debit Cards (All MasterCard /Visa /Maestro /RuPay Cards), Amex EzeClick, 53+ Net Banking, 15 Prepaid Instruments and up to 11 Multi Bank EMI options. For more information, visit www.ccavenue.com.