CCAvenue

Mobile commerce platform FreeCharge has partnered with online payment gateway CCAvenue to enable its customers, gain access to over one lakh online merchants across sectors like hospitality, retail and education.

Talking about the partnership, FreeCharge CEO Govind Rajan commented that they "want to make FreeCharge wallet ubiquitous in both the online and offline space by creating an ecosystem of partnership. With CCAvenue, we will further strengthen our partner ecosystem and offer our customers a wider assortment of online merchants".

"CCAvenue operates on a simple tenet, 'more options lead to more businesses and has always remained neutral by associating with third party wallets and not limited its services to a captive payment wallet of its own. This association would enable FreeCharge as a payment option for our 100000+ e-merchants, and FreeCharge's aggressive marketing strategies would greatly benefit our merchants," said Vishwas Patel, Chief Executive Officer, Avenues Group.

Earlier this month, FreeCharge introduced a new feature called 'Chat and Pay', which enables Person-to-Person (P2P) and Person-to-Merchant (P2M) interfaces for Digital Payments.

FreeCharge directly competes with payment e-wallets like Alibaba-backed Paytm, and Flipkart's recently launched Flipkart Money. CCAvenue offers real-time, multi-currency payment solutions to businesses in hospitality, education, online retail and other major industry verticals.