CCAvenue

Snapdeal-owned digital payments platform FreeCharge has partnered with a payment gateway CCAvenue to strengthen its offerings, as it gains access to over one lakh online merchants across sectors like hospitality, retail and education.

Talking about the partnership, Govind Rajan, Chief Operating Officer, FreeCharge said "We want to make FreeCharge wallet ubiquitous in the online space by creating an ecosystem of partnership.

With CCAvenue, we will further strengthen our partner ecosystem and offer our customers a wider assortment of online merchants. Our endeavour is to build the payment OS for digital India and I am confident that alliances like this will help us move in the right direction."

Vishwas Patel, Chief Executive Officer, Avenues Group said "Digital wallets have played their part in the ecosystem and consumers have adapted to its usage significantly. It complements CCAvenue's efforts to transform the market from cash to cashless."

"CCAvenue operates on a simple tenet, 'more options lead to more business' and has always remained neutral by associating with third party wallets and not limited its services to a captive payment wallet of its own. This association would enable FreeCharge as a payment option for our 100000+ e-merchants, and FreeCharge's aggressive marketing strategies would greatly benefit our merchants", he added.

FreeCharge directly competes with payment e-wallets like Alibaba-backed Paytm, and Flipkart's recently launched Flipkart Money.