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FreeCharge partners with payment gateway CCAvenue
Published by The Times of India   |  28th March, 2016
Snapdeal-owned digital payments platform FreeCharge has announced its partnership with payment gateway CCAvenue. The partnership will enable FreeCharge customers to have access to real-time, multi-currency online payment services as well as one lakh online merchants across sectors like hospitality, retail, education etc.

Earlier this month, FreeCharge added a 'Chat and Pay' option that lets users make social payments (also known as Person-to-person or P2P payments) via its Android app. The feature also connects merchants and consumers to chat, shop and pay, i.e. Person-to-Merchant (P2M) payments.

The feature, FreeCharge hopes will help make digital payments frictionless and expand its digital payment ecosystem to include new users like neighbourhood small shopkeepers, taxi services and merchants from unorganized sector without any investment.

It also plans to allow merchants to upgrade their payment limits of Rs 1,00,000 with necessary KYC verification.

Speaking on the partnership with CCAvenue, Govind Rajan, COO, FreeCharge said "We want to make FreeCharge wallet ubiquitous in both the online and offline space by creating an ecosystem of partnership.

With CCAvenue, we will further strengthen our partner ecosystem and offer our customers a wider assortment of online merchants. Our endeavour is to build the payment OS for digital India and I am confident that alliances like this will help us move in the right direction."

The company has been focusing on expanding both offline and online merchant base as well as strengthening its ecosystem of partnerships.