CCAvenue

CCAvenue which so far offered services like payment gateway, merchant accounts and online credit card processing announced the launch of a range of new offerings.

To begin with CCAvenue has introduced Multi-Currency Payment Gateway, enabling payment acceptance and processing in 27 major global currencies. This is expected to encourage merchants to go overseas.

The new platform by CCAvenue offers the other features as listed below:

Smart Dynamic Routing- It allows switching of transactions depending on bank's performance to ensure consistently high success rates.

iFrame Integration- It allows collection of card credentials and accepting payments on the checkout page using without being PCI DSS certified.

Retry option- A customer's transaction can at time fail due to reasons like wrong card details, incorrect payment option selected, bank downtime, etc which requires a customer to refill the payment details.
CCAvenue's retry system, redirects a customer to an intermediary page showing the reason of the failure. The customer is given up to three attempts to use the same payment option or choose an alternate payment option to complete the purchase successfully.

1-Click Checkout- This feature enables customers to store their credit and debit card credentials, billing and shipping details in a PCI compliant environment for future use. Card details are saved in an encrypted form and returning customers have to only enter the CVV and 3-D secure password when doing their next transaction.

CCAvenue will now also offer a fully customisable webstore free of cost. Merchants can choose from a range of, fully customizable, easy to integrate and ready-to-use templates to build their own website and showcase unlimited products.

CCAvenue has also launched Brand 360°, a universal marketing analytical tool that gives an overall review and report pertaining SEO, social media efforts, brand reputation and more.

Vishwas Patel, CEO, Avenues India, said, "CCAvenue is taking a giant leap to evolve from a pure payment gateway to being a one-stop solution provider to offer all the aspects required to run an online business, free of cost. We give you website, payment gateway, Brand monitoring platform to monitor your business performance and a 24X7 customer support team to cater to your customers."

He added, "Yes, payment gateway would always remain our forte and we would now process payment in multiple foreign currencies and make it global. iFrame, 1 click checkout, mobile payment pages etc are some of the other features that we have added to enhance the payment processing experience."