CCAvenue

With the phenomenal rise of mobile commerce in the country, CCAvenue, the payment gateway preferred by 85% of online Indian businesses, added State Bank Buddy, a mobile wallet to its ever growing payment network. Merchants processing payments through CCAvenue will now have the opportunity to tap the enormous user base of the SBI Buddy Wallet.

The State Bank Buddy wallet, which is currently available for Android and iOS devices, supports 13 languages so as to deliver a localized payments experience to all sections of customers. Both existing as well as non-SBI customers can avail this service for meeting their financial and non-financial needs. With the inclusion of SBI Buddy, CCAvenue merchants can now look forward to converting the wallet's extensive user base into new customers and thereby multiply their revenues by manifold.

Speaking about the addition of State Bank Buddy in CCAvenue's network of 200+ payment options, Mr. Vishwas Patel, Chief Executive Officer, Avenues Group said: "Today, mobile is increasingly driving the eCommerce revolution. With India being the second largest smartphone market in the world, mobile wallets are indisputably one of the biggest advantages that banks can offer. These wallets make the purchase experience significantly quick and simple on mobile devices. The latest inclusion of State Bank Buddy to our bouquet of payment options will further enable our merchants to tap into the huge smartphone user base in our country, which is expected to proliferate to about 236 million this year."

Being a neutral payment gateway, CCAvenue has always associated with third party wallets and not limited its services to a captive payment wallet of its own. As the company rolls out more and more of such innovative payment options this year, its merchants could harness them effectively to achieve higher sales in the future.

About State Bank of India
State Bank of India (SBI) is the largest commercial bank in India and a Fortune 500 company. In terms of assets, deposits, profits, branches, customers and employees, the bank has surpassed its counterparts to become the industry leader. During this fiscal, SBI plans to take its branch network to 17,260 by setting up 560 new branches, of which 200 will be fully digitized. The bank introduced the SBI Buddy wallet in August, 2015 with an intention to facilitate basic banking functions over the mobile phone. It supports several features such as transfer of cash into accounts, instant recharge and payment of utility bills, booking of movie tickets, shopping for merchandise, etc. Visit www.sbi.co.in to know more.

About Avenues
With its headquarters in Mumbai, Avenues India has developed several cutting-edge solutions that are used by thousands of eMerchants spanning across South Asia. CCAvenue offers real-time, multi-currency online payment processing services for businesses in the major industry verticals. It is the only complete PG solution in the region that offers the full spectrum of Internet payment options including the 6 major Credit Cards, 98+ Debit Cards (All MasterCard /Visa /Maestro /RuPay Cards), Amex EzeClick, 53+ Net Banking, 13 Prepaid Instruments (including the MobiKwik and Paytm wallets), 2 Mobile Payments and up to 9 Multi Bank EMI options. For more information, visit www.ccavenue.com.