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Annual Round Up: A Brief Glance at Our List of Innovations in 2014!!
31st December, 2014
2014 has been yet another incredible year for CCAvenue. The year started on a high note with the introduction of the NEW CCAVENUE processing platform. This state-of-art payment gateway offers upgraded features like Multiple Currency Processing, Automatic Invoicing, Advanced Marketing Tools, Smart Routing System, Dynamic Event Notifications, Brand 360, CCAvenue Checkout and more. These innovations are aimed at supporting your business efforts, enhancing your sales potential and enriching the shopping experience for your customers.

Here's a brief look at some of the major features and services which we rolled out in the past 12 months.

Multiple Currency Support
Deliver localized buying experience and let your customers enjoy the convenience of paying in the currency they know best. Collect payments in major foreign currencies, ensuring that you do not miss out on your international customers.

CCAvenue Checkout
CCAvenue Checkout offers a smooth, fast and frictionless buying experience. This feature enables customers to store their credit and debit card credentials, billing and shipping details in a PCI compliant environment for future use. It facilitates speedy transactions, better customer retention and encourages repeat purchases.

Smart Dynamic Routing
This feature switches transactions dynamically depending on bank's gateway performance to ensure higher success rates. CCAvenue's smart system detects the best performing gateway in terms of success rates and routes your transaction through it.

Invoice Payments
With CCAvenue's Invoice Payment service, you can send invoices via SMS OR Email to your customers quickly and conveniently. We also offer multi-currency, recurring invoices and bulk invoice facility.

Brand 360°
Brand 360° helps manage brand perception which is important for the success of any business entity. Get a clear and comprehensive picture of the overall health of your online business as well as the visibility of your brand on leading Social Networks. View feedbacks and engage with your fans on Social Media. Monetize on your brand presence and reputation to the fullest!!

Marketing Tools
These cutting-edge set of tools will complement and enhance your marketing and sales efforts. You can create, manage and showcase discounts and BIN based promotions to attract more customers and increase your earning potential.

Dynamic Event Notifications
This feature enables you to register URLs for various events that occur in your account. Dynamic Event Notification proactively notifies you about the events that happen in your CCAvenue account, enabling you to take timely action towards it.

We sincerely thank all our Merchant Partners, Business Associates and Alliances for your valuable support, and wish each one of you a wonderful and prosperous year ahead. Have a great 2015!!