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CCAvenue payment gateway launches next-gen customer engagement solution for its merchants to offer real-time multi-channel customer support
19th May, 2015 - Mumbai, India


The proliferation of online services, mobile apps and devices has led customers to expect more personalized and real-time customer service. The customer is the biggest asset for a business, and therefore, the primary goal of any company should be to have customer service that is not just the best but legendary. According to the Accenture Global Consumer Pulse Survey for 2014, 64% of global consumers switch to competitors due to poor customer service experiences, more than 82% of customers appreciate quick resolution to their issues and 70% will be returning customers if you can resolve complaints to their satisfaction in real-time.

In today's internet-driven world, it's important to remember that your competitors are only a click away if you cannot offer your customers immediate, effortless and real-time support. In a similar bid, CCAvenue launches a next-gen multi-channel customer engagement solution with advanced helpdesk & live chat features to raise customer satisfaction levels while improving the online customer experience. It helps deliver unmatched customer service, streamlines support and makes communication with customers easy and efficient.

Speaking at the launch of this service, Vishwas Patel, CEO, Avenues India, said: "Real-time chat has become the foundation for how customers want to communicate online today. As these demands grow for organizations, they require more advanced tools for managing and delivering exceptional customer service online and in-mobile at scale. Merchants can now easily manage customer interactions across multiple channels such as emails, web forms, chats, offline channels, etc. Ease of on-boarding coupled with depth of functionality makes our advanced customer engagement solution well suited to be adopted and customized by small and big enterprises alike.

We at Avenues believe that 'A satisfied customer is the best business strategy of all.' Just like our other innovative services such as Multilingual Checkout, Invoice Payments, fully hosted online Storefronts, CCAvenue Brand 360° and CCAvenue S. N. I. P. (Social Network In-stream Payments), our next-gen customer engagement solution promises to do wonders for our merchants' businesses."

About CCAvenue
CCAvenue offers real-time, multi-currency online payment processing services for businesses in Hospitality, Online Retail, Education and the other major industry verticals. The CCAvenue payment gateway is the only complete PG solution in the region that has the unique capability to offer the full spectrum of Internet payment options available online, including 6 major Credit Cards, 73+ Debit Cards (All MasterCard/Visa/Maestro/RuPay Cards), Amex EzeClick, 51+ Net Banking, 7 Prepaid Cards/Wallets (Including MOBIKWIK and PayTm wallets), 2 Mobile Payments and up to 7 Multi Bank EMI options.

CCAvenue's advanced payment processing platform comes equipped with a wide range of business enhancement tools that provide unparalleled product differentiation and are meticulously designed to expand the customer reach of web merchants globally. Some of these innovative features include Multilingual Checkout, CCAvenue Checkout, Automated Invoice Payments, in-app payments integration, CCAvenue S. N. I. P. (Social Network In-stream Payments) - a pioneering Social Commerce facility, Velocity Checks, Dynamic Switching and Smart Analytics. CCAvenue continues to develop proprietary PG solutions that redefine user experience, improve transaction success rates and maximise the earning potential of its huge merchant base.