The Growing Relevance of Discounts and Promotions in Indian E-Commerce

The Indian digital commerce market is growing at a phenomenal pace and is expected to reach Rs 2.37 lakh crore by December 2018, according to a recent IAMAI report. The rising internet penetration is expected to boost digital sales further. Latest surveys indicate that there are an estimated 750 million Indians who today have the ability to pay digitally. This represents a huge business opportunity for eCommerce firms, which can boost sales by availing marketing strategies such as discount coupons, cashbacks and other promotional offers. The big players such as Amazon and Flipkart roll out online shopping festivals periodically in a bid to attract millions of customers by offering substantial discounts and seasonal deals for a large number of products on their e-marketplace.

Merchants registered with us can avail CCAvenue's Advanced Marketing Tools to set up discounts and promotional offers on their website so as to maximize earnings during the festive season or during a slack period of the year.

One of the most striking examples of the use of marketing tools happened in 2007, when Flipkart began offering discounts of around 10% to buyers on purchases of their books. Since then the online retail industry in India has largely relied upon discounts as a strategy to expand the consumer base through sales which are announced once every few months.

These are some of the popular marketing tools reshaping the Indian e-commerce market

Discounts
Providing discounts is a nice way of rewarding loyal customers. Client retention is crucial especially since it generally costs nearly 10 times more to acquire a new customer than selling to an existing one. Discounts are considered by businesses to be a major driver behind high-volume sales. Discount coupons usually allow you to offer flat or percentage-based discounts or even provide free shipping to customers. Discounting strategies for your online business should be strategically implemented, while the performance of discount coupons that you offer should be analysed on a periodic basis.
Promotions
When it comes to your eCommerce marketing and pricing strategy, promotions will be undoubtedly a key element of the mix. Please bear in mind that how you use these marketing tools will define their true value - and the benefit they offer your business. CCAvenue empowers you to offer bank specific and BIN-based promotions on your website to enhance brand visibility and encourage impulse purchases. It is an effective marketing tool that enables you to target online customers using specified bank cards.
Social Media
Social media is not just changing the way products are being marketed, but it is also transforming the way we do business. Once a promotion has been created, you need to spread the word and draw attention to it. You must share the discount or promotion with your friends, fans and followers on Facebook, Twitter and other leading social networks so as to reach out to a larger target audience. Furthermore, social media networks have started expanding their role in the eCommerce space to include social commerce via payment links, peer-to-peer money transfers or payments directly to businesses within the social network. Significantly, recent surveys reported that as many as five out of six millennials globally connect to companies through a social media network.

CCAvenue's Advanced Marketing Tools help you create, manage and showcase your discounts and promotions to your customers easily and effectively. They complement and enhance your marketing and sales efforts, attract more customers and increase your business potential considerably.

CCAvenue is an end-to-end PCI-DSS Compliant payment-processing solution provider, catering to nearly 3 million merchants across all payments businesses. With its path-breaking technology in the Fintech space, CCAvenue is committed to redefine user experience, improve transaction success rates and increase the earning potential of web merchants exponentially.

Our comprehensive platform offers business enhancement tools that provide unparalleled product differentiation and are meticulously designed to expand the customer reach of our web merchants, taking their online businesses to the next level.