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3.15 million new customers for CCAvenue merchants - RBL Bank now live on India's largest Direct Debit Engine
21st July, 2017, India's largest e-payment solutions provider today announced that it now offers the internet banking facility of RBL Bank on its platform. The addition further expands CCAvenue's Direct Debit Engine, which is presently the largest in the country, consisting of more than 50 banks. More than 1 lakh web merchants registered with the PG will benefit from this move, as it will offer them access to an entirely new and multiplying segment of customers.

Established in 1943, RBL Bank is one of India's fastest growing private sector banks. Through a pan-India network of 244 interconnected branches and 387 ATMs, the bank caters to more than 3.15 million customers across 20 Indian states and union territories. RBL Bank currently offers specialized services under six business verticals viz. Corporate & Institutional Banking, Commercial Banking, Branch & Business Banking, Agribusiness Banking, Development Banking and Financial Inclusion, Treasury and Financial Markets Operations. As of March 31, 2016, the bank's total business size was over Rs. 45,000 crores.

With the inclusion of RBL Bank's direct debit facility on, the bank's entire customer base will now have an opportunity to make purchases conveniently on leading websites through a direct debit to their accounts. CCAvenue powers numerous websites across major industry verticals including education, healthcare, recharge portals, online shopping, and travel, amongst others. The integration will also create an additional revenue stream for all CCAvenue merchants, resulting in an increase in the overall sales for their business.

Commenting on the new payment option, Mr. Vishwas Patel, CEO, Avenues Group said: "At CCAvenue, we understand that offering a comprehensive suite of payment modes is the key to building a broader client base and securing more business. The integration of RBL Bank is a miniscule yet significant step towards the reiteration of this tenet. This addition will further strengthen our partner ecosystem and ensure that merchants do not miss out on any sales opportunities coming their way due to unavailability of payment options. In the months ahead, CCAvenue shall continue to expand its network by integrating the best and latest payment options for the benefit of its diverse merchant base".

About RBL Bank
RBL Bank

Headquartered in Kolhapur, RBL is one of India's oldest and fastest growing private sector banks. Serving over 3.15 million customers through a network of 244 branches and 387 ATMs, RBL Bank offers specialized services under six business verticals namely: Corporate & Institutional Banking, Commercial Banking, Branch & Business Banking, Agri-Business Banking, Development Banking & Financial Inclusion, Treasury & Financial Markets Operations. The bank is currently helmed by a team of new-age bankers applying an aggressive growth strategy based on a robust platform of professional governance, relationships, technology infrastructure, high quality capital and geographic expansion. Owing to its excellence in banking services, RBL Bank has earned recognition in several forums viz. 'Global Growth Company' by the World Economic Forum, 'India's Best Bank (Growth)' by Business Today-KPMG, 'India's Fastest Growing Small Bank' by BW Businessworld-PwC. RBL Bank is listed on both NSE and BSE (RBLBANK). For further details, please visit

About Avenues

Headquartered in Mumbai, CCAvenue is a payments platform for ecommerce businesses in India. CCAvenue is designed to help its 1 lakh+ merchants accept online payments through a spectrum of new-age payment options including 7 major Credit Cards, 98+ Debit Cards (All MasterCard /Visa /Maestro /RuPay Cards), Amex EzeClick, 53+ Net Banking, 43 Bank IMPS, 16 Prepaid Instruments and up to 13 Multi Bank EMI options. CCAvenue now also offers UPI (Unified Payments Interface) and will soon be adding BBPS (Bharat Bill Payment System) payment facility on its platform. Backed by a 15-year history of industry firsts, outstanding innovations and prestigious accolades, CCAvenue offers a multi-channel payment platform, along with a bunch of disruptive features such as CCAvenue Checkout, CCAvenue S.N.I.P., CCAvenue Store Front, CCAvenue Card Storage Vault (tokenization) and more. CCAvenue has successfully achieved the ISO/IEC 27001:2013 certification in addition to being PCI DSS 3.2 compliant.