CCAvenue

CCAvenue, the country's largest payment gateway powering more than 85% of Indian web business announces its partnership with Kerala Gramin Bank, which has the third largest branch network amongst all the commercial banks operating in Kerala. With this alliance, CCAvenue merchants will be able to offer the bank's ATM cum Debit facility and expand their market reach to include a well-established customer base in southern India.

Kerala Gramin Bank or KGB is India's largest Regional Rural Bank (RRB) headquartered at Malappuram in Kerala. KGB has 600 branches, 4 service branches, 3 ultra-small branches, 10 regional offices, more than 270 ATMs and 157 kiosk-banking outlets across the state. With more than Rs. 25,000 crore of business, the bank has a dominant presence in all the 14 districts of Kerala and is the only Regional Rural Bank in the state.

The inclusion of KGB in CCAvenue's secure payment gateway will enable the 2.5 million ATM cum Debit cardholders of Kerala Gramin Bank to make instant online payments for a variety of products and services across sectors like hospitality, retail, and education, among others. Moreover, the addition will offer a faster and convenient checkout experience to the bank's customers while they transact on leading eCommerce sites powered by CCAvenue. With the ATM cum Debit card option, customers can altogether avoid the hassle of lengthy transactions that involve filling in the CVV number and passwords during the payment process. Instead, all they have to do is enter their regular ATM PIN on the bank's transaction page to complete the purchase.

Being India's largest third-party payment aggregator, CCAvenue constantly works towards expanding its network and making digital payments accessible to all by building alliances with various banks across the country. In addition to Kerala Gramin Bank, CCAvenue has also signed an agreement with Pragathi Krishna Gramin Bank to offer its ATM cum Debit payment facility to its merchants. CCAvenue currently includes the ATM cum Debit cards of seven other leading banks. As more and more payment options are added, eCommerce businesses can look forward to making some great progress ahead.

About Kerala Gramin Bank
Founded in 2013 by amalgamating South Malabar Gramin Bank and North Malabar Gramin Bank, Kerala Gramin Bank or KGB is India's largest Regional Rural Bank (RRB), headquartered at Malappuram in Kerala. Jointly owned by the Central and State Governments, KGB operates in all the 14 districts of Kerala through 600 branches, 157 banking kiosks (Akshaya centres), three BCA (banking business correspondents) and 270 ATMs. With a total business of over Rs. 25,000 crore, KGB ranks top among the 55 RRBs across the country. It offers a host of banking products and services including deposits, loan services, Agri Card; an Aadhaar-enabled payment system, financial inclusion schemes, a mobile banking app called KGB mPay and more. The focus of the bank is to initiate appropriate intervention for overall economic upliftment of the people of Kerala. Through the last 4 years of its operation, the bank has been the recipient of several awards such as IDRBT Banking Technology Excellence Award, Skoch award for Financial Inclusion, Banking Excellency Award by State Forum of Bankers Clubs, Kerala, etc. To know more, visit www.keralagbank.com.

About Avenues
Headquartered in Mumbai, CCAvenue is a payments platform for ecommerce businesses in India. CCAvenue is designed to help its 1 lakh+ merchants accept online payments through a spectrum of new-age payment options including 6 major Credit Cards, 98+ Debit Cards (All MasterCard /Visa /Maestro /RuPay Cards), Amex EzeClick, 53+ Net Banking, 48 Bank IMPS, 16 Prepaid Instruments and up to 11 Multi Bank EMI options. CCAvenue now also offers UPI (Unified Payments Interface) and will soon be adding BBPS (Bharat Bill Payment System) payment facility on its platform. Backed by a 15-year history of industry firsts, outstanding innovations and prestigious accolades, CCAvenue offers a multi-channel payment platform, along with a bunch of disruptive features such as CCAvenue Checkout, CCAvenue S.N.I.P., CCAvenue Store Front, CCAvenue Card Storage Vault (tokenization) and more. CCAvenue has successfully achieved the ISO/IEC 27001:2013 certification in addition to being PCI DSS 3.1 compliant.